<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Design_x_AI_featured_image_f9a7ab1683.jpg" alt="Design x AI featured image.jpg">8月、Moonは東京とパロアルトの両スタジオで、初のデザイン×AIワークショップを開催しました。このワークショップは、より強力で創造的なビジネスアイデアを構築するために、新たなAI技術を理解し活用することを目的として、Moonの東京・パロアルトそれぞれのスタジオで開催しました。<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Design_x_AI_Nic_3145b233a8.jpg" alt="Design x AI Nic.jpg">Design×AIチームは、LLMの長所と短所を含む基礎知識を説明し、ジェネラティブAIの使用をめぐる倫理について議論しました。その後、参加者はチャットボットのようにプロンプトを行ったり来たりするような使い方を超えたAIの活用を学び、仕事で使える独自の複雑なLLMシステムを構築しました。&nbsp;参加者は、AIについて学ぶことも扱うことも初めての人からすでに詳しい人まで様々でした。ワークショップ終了後も多くの議論や気づきが生まれました。&nbsp;パロアルト参加者からは「質問する機会がたくさんあり、内容をよく理解することができました」「発表はとても明快でシンプルでしたが、質問を繰り返すほどにファシリテーターのニックとダニエルが深い知識を持っていることが伝わってきました」と語りました。<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Design_x_AI_Rika_a47694e804.jpg" alt="Design x AI Rika.jpg">Moonのエンジニアであり、ワークショップのファシリテーターを務めたニック・シューマンはこう話します。「参加者の目的はそれぞれでしたが、技術を自身の会社の部署が抱える具体的なニーズにどう活かせるかに関心が高い人もいました。東京とパロアルト、それぞれのワークショップで参加者から最も驚きがあった “アハ体験” は、LLMがインターネットによって学習された統計モデルであり、その構造が、ある単語を入力したあとに次の単語を予測する、入力候補予測であることを理解した瞬間でした。多くの参加者にとって、この技術的事実を理解し、それがツールとしてのLLMの有用性にどのような影響を与えるかを考えることは、思考の扉を開く大きな鍵になったと思います」。このワークショップは、LLMがどのように機能するのかを大まかにでも理解することで、デザイナーやビジネスビルダーが、テクノロジーを適用する場所とそうでない場所について、より良い情報に基づいた意思決定を行うことに役立つという前提に立ったもの。AIの状況は急速に進化しており、常に新しいツールやテクノロジーが導入されています。MoonのDesign x AIワークショップでは、これらの新しいリソースを共に学び、探求し、革新的なビジネス創造に活かすためのヒントを提供しました。この機会に、そのほかイベントやワークショップなどMoonの最新情報の取得ができる「<a href="https://share.hsforms.com/1viPhBVoDSl6EqouYB4Ckhwcxaid">Moon Community Member</a>」へのご登録をぜひご検討ください。

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<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/DSCF_5011_1_d8360298c0.jpg" alt="DSCF5011 1.jpg">2024年9月3日、表参道・Moon Creative Lab 東京スタジオで5日間かけて行われたSparkプログラムが「Meka-a-thon」イベントの終了をもって完結しました。合計46名の参加者が、日本、韓国、台湾、インド、インドネシア、ドイツ、バングラディシュ、ベトナム、マレーシアから集まり、個人やチームに分かれ、36のビジネスアイデアを具現化。ピッチを行い、多くの来場者に自身のビジネスをアピールしました。 国内外様々なエリアから幅広い課題が集まるSparkでは、毎回多様なソリューションが生み出されます。継続的に社員をプログラムに参加させている有名企業にその動機を聞くと「ここで発表されるアイデアがいつも常識を超えているから」と言います。 Sparkプログラムの魅力は、多様性に満ちた様々な視点を結集し、その境界線を押し広げ、なにが実現できるのかを再考する仕組みにあります。各テーブルで参加者をサポートするファシリテーターは、参加者がプログラムを通してコンフォートゾーンから一歩踏み出し、チームメンバーから価値あるフィードバックを受けビジネスモデルを洗練させる姿を目の当たりにしました。そして、その多様性はイノベーションを促進するだけでなく、参加者間に有意義なつながりや協力関係を生み出しました。<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Group_2215_cec0819bc6.jpg" alt="Group 2215.jpg">ここで生まれた新進気鋭の起業家たちが、次にどんなアイデアやスタートアップを生み出すのか。ぜひご期待ください。もちろん、プログラムへの参加も大歓迎です。<h3>Join the Next Spark</h3>Sparkは、0→1のビジネス創出を1週間で集中的に学ぶMoonの実践的プログラム。様々な地域、業界、会社、部署から参加者が集まり、ビジネスアイデアを具現化するためのレクチャーやワークショップに参加します。 参加者はいくつかのグループに分かれ、ファシリーテーターのアドバイスを受けながら迅速にアイデアを形にしていきます。実質5日間でランディングページを完成させ、ピッチを行います。次回は5月14日から20日までの日程で開催。詳細は申し込みページにてご確認ください。&nbsp;<a href="https://share.hsforms.com/1npsWnu58T1a_EJzXt4AAvQcxaid?utm_source=Intranet_0925&amp;utm_medium=post0925&amp;utm_id=spark_report_0925">&gt;&gt; 次回Sparkに申し込む</a><a href="https://www.mooncreativelab.com/ja/spark?utm_source=blog&amp;utm_medium=post0925ja&amp;utm_id=spark_report_0925">&gt;&gt; Spark ページをチェック</a><a href="https://www.mooncreativelab.com/ja/stories/spark-202405?utm_source=blog&amp;utm_medium=post0925ja&amp;utm_id=spark_report_0925">&gt;&gt; 前回のSparkレポートを見る</a><img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/SPARK_GRAPHICS_GRADIENT_1_03240b9c37.png" alt="SPARK_GRAPHICS_GRADIENT (1).png">

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Naohiro Hoshino, EIR of MetaJob, was interviewed in <a href="https://www.works-i.com/works/">Works</a>, the journal of the Recruit Works Institute. Under the theme “The optimal solution between remote and office: who chooses where to work”, the interview focuses on Metajob's new way of working, which frees people from time, place and bias. The article is on <a href="https://www.works-i.com/works/item/w_174.pdf">page 32 of the linked PDF</a>.

<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Moon_Creative_Lab_Amelias_06e11d3123.jpg" alt="Moon+Creative+Lab+Amelias+.jpg">When <a href="https://www.linkedin.com/in/arihorie/">Ari Horie</a>, a known advocate for women to lead and thrive in business, shared her vision of creating a foundation for both girls and women to pursue entrepreneurship in Japan, we knew <a href="http://www.mooncreativelab.com/">Moon Creative Lab</a> could help. Our visions for creating a more inclusive and robust center of innovation, creativity, and new business creation in Japan were absolutely aligned. This is what Moon Creative Lab was created to do – for Mitsui and beyond. We also knew it wouldn’t be easy.Entrepreneurship itself is a very difficult (yet very rewarding) path. And in Japan, it’s even less common for women and girls. According to <a href="https://www.accj.or.jp/the-accj-journal/tokyo-women-vc">research</a> by Tokyo Women in VC, 91% of venture capital (VC) firms in Japan have no female partners; 59% of VC funds have no women on their investment team; and 44% of funds do not have any women employees. In addition, only 13% of VC employees, 10% of actual VCs, and 3% of VC partners are women.This is why Ari launched her new non-profit organization, the WSL Impact Foundation, <a href="https://www.amelias.jp/">Amelias</a>’ program designed to build a foundation of support for high school girls and women throughout Japan. Partnering with cities like Kobe, Hokkaido, Sapporo, and Shibuya, the Amelias program offers education, workshops, mentoring, and networking opportunities with former and current entrepreneurs from Japan and Silicon Valley.<h4>Moon Leads Workshops on Startup Design</h4>In July, <a href="https://prtimes.jp/main/html/rd/p/000000089.000060069.html">Moon became a founding sponsor of the WSL Impact Foundation</a> and we hosted an event for 60 women entrepreneurs at our Spring Terrace studio in Omotesando. This event was livestreamed at other locations in Japan including Shibuya, Kobe, and Sapporo to more than 130 women. The morning program featured guest speakers on entrepreneurship including <a href="https://www.linkedin.com/in/fujiyoishiguro/">Fujiyo Ishiguro</a>, <a href="https://www.linkedin.com/in/kathymatsui/?originalSubdomain=jp">Kathy Matsui</a>, <a href="https://www.linkedin.com/in/nager/">Marc Nager</a>, and <a href="https://www.linkedin.com/in/shayanne-wright/">Shayanne Wright</a>. Moon’s CEO, <a href="https://www.linkedin.com/in/kaichi-yokoyama-67973580/">Kaichi Yokoyama</a>, gave an inspiring talk about how to “Think Crazy” to expand your business and your journey as an entrepreneur. He shared examples of how he did just that with the creation of Moon Creative Lab four years ago by bringing the best of Silicon Valley and Japan together to create new and innovative businesses that would have an exponential impact on Mitsui and the world. The concept of “thinking crazy” was a big theme for the Amelias program to encourage participants to think and act outside of their comfort zones.<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Moon_Creative_Lab_WSL_c9819ed32e.jpeg" alt="Moon Creative Lab Womens Startup Lab">In the afternoon, Moon led two Startup Design workshops – one at our Spring Terrace office in Omotesando and the other at nearby Shibuya Parco. Workshop participants learned about the importance of human-centered business design, the practical process to discover opportunities for innovation, and the importance of entrepreneur networking – especially for women.<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Moon_Creative_Lab_Spring_Terrace_WSL_44c779f906.jpeg" alt="Moon Creative Lab Spring Terrace WSL">Here’s what participants had to say about the Moon workshops:“I had learned from reading books, but it was interesting because it was the first time for me to put it into practice.”“I was able to experience the process of thought and the process of realization. A place where failure can be seen positively. I was able to experience that I was further brushed up by working as a team.”“Good prototyping and pitch! Prototyping should be done quickly and without spending too much time and money. Also, I am very grateful for the pitch because I can't practice without this opportunity. By giving us the opportunity to review our value proposition, we were able to review our business more clearly. There were voices saying "be crazy" in various places, and it was good that I was able to think outside my own frame.”<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Moon_Creative_Lab_Workshop_WSL_726d36c34a.jpeg" alt="Moon Creative Lab Workshop Spring Terrace WSL"><h4>More To Do To Support the Entrepreneurship for Girls and Women</h4>Ari Horie’s vision for the Amelias program is to make entrepreneurship not only an acceptable path for girls, but a viable and desirable one. We at Moon Creative Lab are delighted to support this vision to help make it a reality. While there is still much to do to increase the numbers of women entrepreneurs in Japan, we are excited about the potential for the future.To learn more about the WSL Impact Foundation Amelia's program, please visit: <a href="https://www.amelias.jp/">https://www.amelias.jp/</a>Mary Ann Gallo Chief Marketing Officer <a href="mailto:maryann@mooncreativelab.com">maryann@mooncreativelab.com</a>

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If you haven’t read my story on how <a href="http://www.mooncreativelab.com/">Moon Creative Lab</a> is looking to revolutionize the fashion industry with new sustainable technologies and 3D Printed materials, <a href="https://www.mooncreativelab.com/en/blog/sustainable-fashion">check out my article here</a>. Working with 3D Fashion Designer <a href="https://www.instagram.com/p/Cbme8_dt0Kl/">Danit Peleg</a>, Moon is looking to reduce the waste and carbon footprint created by the fashion industry with its innovations in wearable fabrics from recyclable plastic filaments.<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Soft_3_D_Printing_Metaverse_12470cdb97.png" alt="Soft 3D Printing Metaverse.png">I recently got the chance to catch up with Danit and her partner Dan Peguine who are based in Tel Aviv, Israel on her recent efforts to take her 3D fashion designs into the world of non-fungible tokens (NFTs), the Metaverse and most recently, a new collection based on Nouns. Don’t know what all this means? Not to worry…read on!<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Screen_Shot_2022_06_08_at_2_34_52_PM_78de5af4fb.jpg" alt="Screen+Shot+2022-06-08+at+2.34.52+PM.jpg">Moon has been working with Danit on our 3D Printed Clothing project for about three years. Together, we’ve developed patent-pending 3D printed materials that are soft and wearable and recyclable! &nbsp;The future applications of this new technology is limitless so stay tuned as we share more updates on this space in the future!In the meantime, Danit has been busy taking her 3D printed designs into the world of <a href="https://en.wikipedia.org/wiki/Non-fungible_token">non-fungible tokens (NFTs)</a>. NFTs are non-interchangeable units of data stored on a blockchain, a form of digital ledger, that can be sold and traded. Types of NFT data units may be associated with digital files such as photos, videos, and audio. Danit has made some of her 3D printed fashion designs into NFTs and they are available for sale now on <a href="https://rarible.com/danitpeleg3d/sale">Rarible</a>!<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Screen_Shot_2022_06_08_at_2_35_31_PM_d9e44cb8ac.jpg" alt="Screen+Shot+2022-06-08+at+2.35.31+PM.jpg">Danit has also taken those designs into the Metaverse showcasing them at the first ever Metaverse Fashion Week in March. &nbsp;<a href="https://metaversefashionweek.com/">Metaverse Fashion Week</a> showcased designs from major fashion brands including Tommy Hilfilger, Dolce &amp; Gabbana, Etro and Prive Porter along with web3 brands like DeadFellaz, 8SIAN, Fang Gang &amp; the Mortiverse. &nbsp;Danit’s designs were shown on avatars on a virtual runway.<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Sin_titulo_863cddfc77.jpg" alt="Sin título.jpg">Now Danit is working on a new 3D printed fashion project – this time, her fashion designs are based on <a href="https://nouns.wtf/">Nouns</a>. Nouns are pieces of digital artwork that are generated randomly based on Ethereum block hashes. Nouns are auctioned off every day forever. <a href="https://medium.com/@jacobvan/wtf-is-the-nouns-dao-2e543237413b">The first noun was sold for 613.37 ETH</a> (roughly $2 million) on August 8, 2021. All of the proceeds (100%) of a noun sale go to the Nouns DAO treasury. All Noun artwork is in the public domain. &nbsp;If you buy one — not only does this give you ownership of this unique piece of artwork, you also gain a vote in how to manage the Nouns DAO treasury (which is north of $64 million at the time of this article). &nbsp;Owners of Nouns, also called Nouners, get to vote on the usage of Noun projects as well as the use of the treasuryDanit’s <a href="https://nouns.wtf/vote/41">Noun-based 3D printed fashion project</a> was approved by the Nouns DAO and she completed the first research and design phase of the project. In the coming months, Danit is looking to 3D print these designs based on the technology and materials co-developed by Moon! &nbsp;<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Screen_Shot_2022_06_08_at_2_36_58_PM_6a5c17766f.jpg" alt="Screen+Shot+2022-06-08+at+2.36.58+PM.jpg">We, at Moon, look forward to working with Danit on this project to bring these Noun-based 3D Printed Fashion collection to life! &nbsp;We’ll be sure to share more as we progress on this exciting new frontier!Mary Ann Gallo Chief Marketing Officer <a href="mailto:maryann@mooncreativelab.com">maryann@mooncreativelab.com</a>

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Lighting the Way for Tomorrow’s Businesses That Will Change How We Live, Work and Play<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Screen_Shot_2021_09_22_at_5_33_2_dce7084cd0.jpeg" alt="Moon Creative Lab Palo Alto Studio">As a kid growing up in the 80s, I didn’t need to look far to notice the innovations coming from Japan. From the Sony Walkman to my Casio calculator for school, the term “made in Japan” stood for quality and innovation. Today, Japan is still driving technology breakthroughs such as the use of AI to boost Japan’s declining fertility rates to the <a href="https://www.moonstories.blog/blog/welcome-to-moon#:~:text=use%20of%20robot%20assistants%20in%20nursing%20homes%20and%20offices">use of robot assistants in nursing homes and offices</a>. But while some tech and manufacturing companies in Japan may be continuing their heritage of innovation, Japan’s oldest and largest trading companies — the sōgō shōshas — are needing to navigate their way towards a more innovative future.<hr><h3>Silicon Valley Meets Tokyo</h3>I’m sure you don’t think of startup creation when you think of a sōgō shōsha, the very large vertically integrated trading companies that are unique to Japan. They are known for their global networks primarily running logistics, finance and risk management for the businesses they manage or invest in. The <a href="https://www.referenceforbusiness.com/encyclopedia/Sel-Str/Sogo-Shosha.html">sōgō shōshas</a> have been facing pressure on their business model since the 1970s, when manufacturers began cutting them out as “middlemen.” Today, in the age of digital transformation, these large conglomerates are looking for new ways to create value and new business opportunities. Mitsui &amp; Co., one of the largest sōgō shōshas in Japan, operates a global network of 507 companies with 133 offices worldwide. This global network spans across 65 countries and employs more than 45,000 employees. It is an investment and trading powerhouse to be sure, but not exactly known for creating businesses from scratch or from “zero-to-one” — <a href="http://www.mooncreativelab.com/">until Moon Creative Lab</a>.Moon Creative Lab was founded by Mitsui in 2018 with the vision of helping Mitsui move from “connecting” to “creating.” It’s a bold vision considering that Mitsui has been “connecting” large-scale investments for large-scale projects for decades — and with that storied history comes a certain mindset and way of working. In order to become a successful venture studio, Moon had to be markedly different from Mitsui — different in values, mindset, behaviors and even location. Can Moon uniquely combine Silicon Valley’s rich environment for startup creation with the global scale that Mitsui can provide? It’s an interesting and exciting opportunity and it’s a journey that’s just beginning for Moon. &nbsp;<hr><h3>Moon Combines Design, Technology and Business</h3>With studios in Tokyo and in Palo Alto, Moon has attracted a unique blend of talent — product managers, engineers, designers, marketers and more — that are all working together to unlock the entrepreneurial potential of the 45,000-strong global workforce of Mitsui. With a human-centered approach, Moon helps idea owners research the unmet needs of users, quickly build prototypes and MVPs and then launch them to market. Moon is also helping Mitsui idea owners learn the foundations of entrepreneurship, including how to take risks, develop meaningful KPIs, how to build a team and how to build a product roadmap.<hr><h3>New Ventures Across Industries and Geographies</h3>From <a href="https://suup.me/">Suup</a>, which is creating new ways to provide working spaces in unused cafes to <a href="https://www.preferred-medicine.com/">Preferred Medicine</a>, which is looking to change the game in early cancer detection, Moon is incubating new ventures across a variety of industries in markets all over the world. Moon is also creating new businesses of their own called Moon Originals. One Moon Original includes the development of a new 3D printed fabric that will have the potential to revolutionize the fashion industry and positively impact the environment. This venture was created in partnership with entrepreneur and fashion designer <a href="https://danitpeleg.com/">Danit Peleg</a>, who is based out of Tel Aviv, Israel.Moon is also working with a number of Mitsui Business Units that want to create new businesses in their respective industries. Some examples of these organizational projects include <a href="https://e-dash.io/">e-dash</a> which is a new company created from Mitsui’s energy solutions business unit. e-dash provides a web service that visualizes energy consumption, energy cost and GHG emissions to help companies stay on top of their sustainable energy procurement and management. &nbsp;<hr><h3>Moon and Mitsui Driving a More Innovative Future for Japan and Beyond</h3>So while today, Silicon Valley may still take much of the startup limelight and Japan may not be perceived as it was in its innovation heyday of the 80s — I say watch this space. We’ll be sharing more updates about Moon, its ventures and Mitsui’s journey to become an innovation leader in Japan and beyond. It’s just the beginning and we can’t wait to share our progress with you.Mary Ann Gallo Chief Marketing Officer <a href="mailto:maryann@mooncreativelab.com">maryann@mooncreativelab.com</a>

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The last couple of years have been challenging for many of us, with Moon being no exception. We have grown our talent significantly to help support all of our projects and ventures, but many of us have still not met each other in person! With the ability to travel again, we can go back to working collaboratively with in-person teams and start making an even bigger impact on all our ventures. Many signs point to an optimistic change coming in this fiscal year — a change that we are all looking forward to.<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Moon_s_Full_Pyramid_c06b3dc4da.png" alt="MoonCreativeLab_Mission_Pyramid"><h3>Our Guiding Light</h3>To help everyone better align ourselves to our Purpose, Mission, and Values, we have introduced what we’re calling “The Pyramid of Clarity.” This framework was created to do exactly as its name indicates — give us all clarity on what our goals and priorities are for FY23 — and to remind ourselves exactly WHY we’re doing what we’re doing.At the top of the pyramid lies our Purpose, Mission &amp; Values — the same Purpose, Mission, &amp; Values that Moon created during our inception in August 2018. These will always be Moon’s guiding light:<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Guiding_Light_24251779cb.jpg" alt="Guiding Light"><hr><h3>Our FY23 Goals and Objectives</h3>As we reflect on Moon over the last few years, there are three key questions we should always be asking ourselves:Question 1 Are we doing everything we can to push our ventures forward?Question 2 Are we constantly innovating and launching bold experiments?Question 3 Are we telling stories of both our successes and our challenges to maximize learning?<hr>If we can continuously answer “yes” to these questions, we know we’re on the right track. Thus, answering these questions are Moon’s top-line goals (and what success looks like) for FY23:Goal 1: Progressing Ventures are making progress by showing increased traction.Goal 2: Innovating&nbsp; Ventures are constantly innovating to push their venture forward.Goal 3: Storytelling Ventures are telling more stories to increase engagement within Mitsui.<hr>For each of these goals, we created a metric to help us track our progress throughout the fiscal year:Metric 1: Progressing 100% of Moon’s ventures achieve their North Star Metrics (NSM).Metric 2: Innovating 100% of Moon’s ventures conduct one bold and innovative experiment.Metric 3: Storytelling Moon shares at least 50 stories of our ventures to Mitsui and beyond.<hr>This fills out the next layer of the Pyramid of Clarity:<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Pyramid_of_Clarity_fbc595e1ea.png" alt="Pyramid of Clarity"><h3> Our FY23 Key Priorities</h3>To help us achieve success in FY23, we have identified six Key Priorities for Moon:<hr>Priority 1 Focus to ProjectsLeverage Moon’s skills and experience to increase the opportunity for our EIRs and ventures.This priority really focuses on Moon’s effort to incubate ventures in its earliest stages. It ensures that we continue to work closely with EIRs to help them grow and push their venture forward to reach an initial MVP that’s launched into the market.<hr>Priority 2 Expand Engagement Within MitsuiCreate direct impact on Mitsui BUs and subsidiaries by bringing dedicated focus to Org Ventures.The majority of new projects starting in this fiscal year will be Organizational Ventures — new businesses that we create alongside Mitsui BUs and subsidiaries. With that in mind, this year will involve a lot of relationship-building with BUs directly to figure out the right projects to work on together.<hr>Priority 3 Explore the Next FrontierDefine and extend capabilities of Moon Division so that there is a streamlined launchpad to create NewCos.With four ventures currently in Moon Division and one venture that’s a newly formed NewCo, one of our priorities this year will be helping define how to better support each of these ventures at this later stage and paving the way for the next set of ventures.<hr>Priority 4 Build a Culture of LearningLeverage Moon’s knowledge to improve the quality of ideas and enable faster starts for our ventures.Last fiscal year, we prototyped a version of Moon Academy and Space Camp aimed to help inform and educate Mitsui employees around creativity and entrepreneurship and better onboard them into Moon. This year, our priority is to take both of these programs to the next level.<hr>Priority 5 Begin to Expand Our InfluenceExplore new areas where we can build inspiring content and networks for Moon, Mitsui, and beyond.This fiscal year, we want more Mitsui employees worldwide to know and be inspired by Moon. We also want to start finding ways to inspire people outside of Mitsui. This priority will focus on launching a few experiments to help pave the way for Moon’s future.<hr>Priority 6 Empower Our TeamsEnsure our people feel supported in an environment that’s energizing and inspiring.As our work environment continues to change, we need to continue to ensure that everyone at Moon feels supported and energized by the organization. This priority will ensure that we look after Moon’s people and culture and do our best to make it thrive. &nbsp;<hr><h3>The Full Pyramid</h3>So, how does this all come together? With Moon’s Purpose, Mission, and Values at the top of the pyramid, and Moon’s FY23 Goals and Priorities filling out the next layer, the final base of the pyramid is made up of each department’s team goals and each person’s individual goals.A big reason for creating the “Pyramid of Clarity” is so that each person who works at Moon can see how their own personal goals ladder up to Moon’s FY23 Goals and Priorities, and to the guiding direction of the company.<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Moon_s_Full_Pyramid_c06b3dc4da.png" alt="Full pyramid"><h3> Bringing It All Together</h3>We have a lot of ambitions for FY23 and after just two months in, we’re feeling good about what needs to be done for us to achieve success. This doesn’t mean it’ll be easy! Borders aren’t completely open yet and we still have a number of challenges to work through to make the organization thrive. That being said, we remain hopeful and optimistic that we will continue to help “light the way for all of our creative potential.”If you have any questions or thoughts around our plans for FY23, or if you would like to find a way to work together, please feel free to reach out to us at <a href="mailto:hello@mooncreativelab.com">hello@mooncreativelab.com</a>.Mike Peng&nbsp; Chief Creative Officer&nbsp; <a href="mailto:mike@mooncreativelab.com">mike@mooncreativelab.com</a>

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What do you get when you cross a <a href="https://medicha-jp.com/">meditation retreat</a>, a child-care center, and a karaoke bar? A day full of analogous research in Tokyo!Dell Dela Torre and Grace Aldas are two Entrepreneurs-in-Residence (EIRs) working with us at Moon to develop their concept for Inna Circle (previously MOM247), a community that seeks to reduce the stressors of everyday motherhood. After weeks of interviews which took place across Singapore, Manila and Tokyo, we found that the biggest pain points for new moms are physical isolation and the difficulty finding places where their children are taken care of so that they could spend a little time focusing on themselves.To learn how these spaces work and what makes a space welcoming to mothers and their children, we set off to find comparable examples that already exist in the world. This is the heart of analogous research: knowing that there is an existing solution that you can learn from and apply to your problem. In this way, analogous research embraces the practice of genchi genbutsu – seeing real people to better understand a problem and possible solutions.<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/MOM_247_Research_e9736ebe48.jpg" alt="MOM247+Research.jpg">To find out how to create a space where moms could feel safe and relaxed, we visited a meditation center. This visit revealed the importance of a well-trained host who could guide guests and create an environment of trust and peace of mind.Our next visit was to a <a href="https://shibuya-city-neuvola.tokyo/facility/coshibuya/">government-run child-care center</a>, where we learned how moms interact with each other when they have a worry-free place for their kids to playTo get an idea of the kind of environment both kids and adults enjoy, we visited a karaoke bar that catered to moms. We found out that the most important features were soundproofing, fall-proof surfaces, and adult food and beverages. &nbsp;These analogs gave us new ways to look at our users, further understand their pain points, and design better solutions. Inna Circle is not trying to build a meditation center, a day care, or a karaoke bar, but there is a lot to learn from these places about designing welcoming and worry-free environments specifically for moms. Analogous research reminds us that the solution often already exists for a different user or problem. Our job as innovators is to practice genchi genbutsu in unexpected places and apply it in unprecedented ways.Linda Pantale&nbsp; Program Manager&nbsp; <a href="mailto:linda@mooncreativelab.com">linda@mooncreativelab.com</a><img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/MOM_247_Team_8ead5ad506.jpg" alt="MOM247+Team.jpg">

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I must admit I’ve been guilty of it. I’ve bought the latest and trendiest clothes knowing full well its shelf life in my closet will last me one season – two max. And according to the <a href="https://www.prnewswire.com/news-releases/fast-fashion-global-market-report-2022-301531964.html#:~:text=The%20global%20fast%20fashion%20market%20is%20expected%20to%20grow%20from,(CAGR)%20of%208.8%25.">Fast Fashion Global Market</a> report, I’m not alone in my buying habits. The fast fashion industry is expected to grow from $91.23 billion in 2021 to $99.23 billion over the course of 2022. This trend in fast fashion, which is described as low-cost designs that are quickly transferred from the runway to stores, is only adding to a well-known sustainability problem in the fashion industry.&nbsp;<figure class="image"><img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Screen_Shot_2022_06_08_at_2_19_59_PM_36b19acbd7.jpg" alt="Screen+Shot+2022-06-08+at+2.19.59+PM.jpg"><figcaption>Photo by <a href="https://unsplash.com/@riolec?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText">Rio Lecatompessy</a> on <a href="https://unsplash.com/s/photos/fast-fashion?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText">Unsplash</a></figcaption></figure>The fashion industry is responsible for 10 percent of the global carbon emissions and is expected to rise by more than 60 percent by 2030 according to the <a href="https://unfccc.int/news/fashion-industry-un-pursue-climate-action-for-sustainable-development">UNFCCC</a>. And what about clothing that’s not purchased or is discarded? About <a href="https://remake.world/stories/news/are-our-clothes-doomed-for-the-landfill/">80% of donated or discarded textiles wind up in landfills</a> – that’s 92 million tons of clothing globally. These textiles can take up to <a href="https://medium.com/@lavsmohan/can-data-solve-the-environments-fashion-problem-781d9c19767d">200 years to decompose</a> – releasing dangerous methane gas into the atmosphere in its very slow death.&nbsp;<figure class="image"><img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Screen_Shot_2022_06_08_at_2_25_09_PM_2655f92c3a.jpg" alt="Screen+Shot+2022-06-08+at+2.25.09+PM.jpg"><figcaption>Photo by <a href="https://unsplash.com/@bakhrom_media?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText">Bakhrom Tursunov</a> on <a href="https://unsplash.com/s/photos/landfill?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText">Unsplash</a></figcaption></figure>But what if we can have fast fashion at our fingerprints and make it recyclable? &nbsp;<h3>The Best of Both Worlds: Quick and Sustainable Fashion with 3D Printing Technology</h3><a href="http://www.mooncreativelab.com/">Moon Creative Lab</a> is looking to revolutionize how fashion is created, consumed and recycled with innovations in 3D printed materials. This project, created in partnership with fashion designer <a href="https://www.instagram.com/danitpeleg3d/">Danit Peleg</a>, involves the research and development of wearable fabrics from recyclable plastic filaments. (More about Danit: In 2018, she was recognized as one of Europe’s Top Women in Tech by Forbes. In 2019, the BBC named her as one of the 100 most inspiring and influential women in the world.) Using 3D printing technology, this patent-pending material can be used to create fashion on demand that is both comfortable and environmentally friendly.&nbsp;<img class="image_resized" style="width:25%;" src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Screen_Shot_2022_06_08_at_2_26_09_PM_10465d3fd3.jpg" alt="Screen+Shot+2022-06-08+at+2.26.09+PM.jpg"> <img class="image_resized" style="width:25%;" src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Screen_Shot_2022_06_08_at_2_28_37_PM_6550016493.jpg" alt="Screen+Shot+2022-06-08+at+2.28.37+PM.jpg"> Instagram: @<a href="https://www.instagram.com/danitpeleg3d/">danitpeleg3d</a>Imagine 3D printing an outfit from a file on your computer in the comfort of your own home. If trends change, you can reuse the material from your old outfit to print another one! This is fast fashion that you can feel good about! &nbsp;Moon is working on a number of projects with major fashion brands to apply this new technology and patent-pending material in exciting new ways! Still lots to come from this developing space, but I am personally proud of the work the Moon team and Danit have done so far!We’ll be sure to share more on the progress of this project in the months to come!Mary Ann Gallo Chief Marketing Officer <a href="mailto:maryann@mooncreativelab.com">maryann@mooncreativelab.com</a>

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Moon Creative Lab continuously honors the incredible women around us who connect, create, and inspire us every day, but on International Women’s Day, we joined the world in celebrating women everywhere.<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Moon_Womens_Day_2022_1_B_100_e1649126417814_31ce2a0edc.jpg" alt="MoonCreativeLab_Womens_Day_2022">Much like the groundbreaking first footsteps on the moon set the path for progress, women have been pioneering and paving their own way towards equality across the world. And as March comes to a close, we can’t forget to mention that not only was it Women’s History Month, but International Women’s Day was celebrated on March 8.<figure class="image"><img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Woman_resized_356deef08b.jpeg" alt="Striking the “break the bias” pose for International Women’s Day."><figcaption>Striking the “break the bias” pose for International Women’s Day.</figcaption></figure>Throughout the second week of March, we collaborated with our parent company to organize an interactive booth and fun workshops, which resulted in over 200 participants in Tokyo, Japan. In addition to wearing purple clothes and purple masks to align with the official color of International Women’s Day (IWD), taking photos with the IWD #breakthebias pose, and displaying the names of women who actively inspire and contribute to a better world, we held workshops that promoted the awareness of bias through interactive quizzes, games, and thoughtful discussions.We celebrated all the wonderful and brave women across the globe by adding our favorite songs from female artists to a <a href="https://old-site.mooncreativelab.com/2022/04/moon-creative-lab-celebrates-women-around-the-world/#:~:text=artists%20to%20a-,Spotify%20playlist,-%2C%20sharing%20objects%20that">Spotify playlist</a>, sharing objects that remind of us women we admire, learning about bias and how we can help accelerate women’s equality, and getting inspired by Ari Horie, founder and CEO of <a href="https://womenstartuplab.com/">Women’s Startup Lab</a>, who shared her experience in increasing women’s contribution to the growth of business and entrepreneurial success.<figure class="image image_resized" style="width:50%;"><a href="https://open.spotify.com/playlist/08mlu0zcgFW5bLbjpaiZ4E?si=00741a5b2afe406f&amp;nd=1"><img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/IWD_spotify_768x540_154bc72bfb.jpg" alt="Spotify playlist"></a><figcaption>We created a playlist full of our favorite women in music. Follow along!</figcaption></figure>International Women’s Day was also a great opportunity to hear from some of our women Entrepreneurs-in-Residence here at Moon. We talked to Guihua Hong, the founder of audible learning platform <a href="https://www.voox.me/">VOOX</a>, and Grace Aldas and Dell Delatorre, who have recently joined Moon as founders of MOM247, a platform and community for mothers. (*Answers have been edited for clarity.)What advice would you give to others who are experiencing bias?Dell: As a woman, empower yourself so companies can see your worth as a woman. If you’re accepted to do admin work, go out of your way to improve yourself and learn new skills so the company would see that you are also fit or have the potential to be capable of a different skilled role. Having dialogue with HR about gender shouldn’t be the main concern in job qualification, even in smaller roles.Grace: Accept that there will always be different perspectives, but also help promote self-awareness and mindfulness about our own unconscious biases.Hong: Anyone may have bias. We need to be more kind and tolerant, listen to different voices by having more open-minded conversations, and try to understand different sides. Do more and deliver the outcomes by actions rather than talking or explaining about the standpoint as a woman. If the bias is still there after you’ve made all the efforts you can, then leave it without any regret.<hr>The week of International Women’s Day was an influential one. We celebrated the social, economic, cultural, and political achievements women have contributed to our society, and learned about and honored women in our lives, around the world, and throughout history. We can’t help but to be moved by these admirable women and acknowledge the significant impact they have on us every day.

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Illuminating the value of entrepreneurship in Japan has long been one of our core drivers at Moon Creative Lab.<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Monju_scaled_e1648775947520_1da5461d0e.jpg" alt="Moon_Creative_Lab_Monju">We realize that there is so much untapped creative potential that just needs a great place to flourish. To help foster a society of innovation and entrepreneurship, we’ve recently partnered with the <a href="https://waseda-keio-business-union.com/">Monju Business Contest</a>, an event organized by students from top Japanese universities like Waseda University and Keio University. From February 12 to March 12, 125 students in the fields of business, art, and tech experienced various aspects of creating a business and sparked their entrepreneurial spirit.Students were divided into four leagues that each had their own challenge, with five different teams in each league. Our challenge for the teams in the Moon league was to create new, mission-driven businesses that are built on ethical consumption. As we help build and launch new business for Mitsui &amp; Co. and beyond, it is embedded in our purpose that good business should be good for the world, too – human-centered and focused on making life, society, and the earth better in some way.<figure class="image"><img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/DSC_3031_1_768x512_f4d2a10b31.jpg" alt="DSC3031-1-768x512.jpg"><figcaption>Students kick off the Monju Business Contest.</figcaption></figure>Students in the Moon league participated in working sessions at our Spring Terrace studio in Tokyo to develop their ideas. We even had the head of our Tokyo studio, Mr. Tomoyuki Takada, teach students on how to make an effective, memorable pitch to prepare them for their upcoming pitch event, the final part of the Monju Business Contest.The lesson was well received by the students. “It was very helpful to understand the tips for making a clear pitch. It was very persuasive,” said one student. Another added, “the lectures were very intensive in a short time, so I was able to concentrate and absorb a lot of the content.”Throughout the contest, Moon Creative Lab helped students unlock their creativity and guided them through the many stages of entrepreneurship. They got a first-hand look into what building a business looks like from different perspectives and learned everything it takes to turn an idea into a venture, from creating and managing to prototyping and pitching an idea.<figure class="image"><img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/DSC_3159_768x512_8d779bf542.jpg" alt="DSC3159-768x512.jpg"><figcaption>Conceptualizing and developing ideas at Moon’s Spring Terrace studio in Tokyo.</figcaption></figure>After developing their business ideas, all teams pitched their ideas to a panel of judges. After two rounds of pitch presentations, two teams from the Moon league made it to the final round but, unfortunately, were not picked as the final winner. They did, however, present their pitches to the entire Moon Creative Lab team, which were met with enthusiasm, encouragement, and positive feedback.The Monju Business Contest was an incredible opportunity to not only help Japan’s future entrepreneurs create the next world-changing idea, but to also encourage and drive creativity and entrepreneurship in Japanese society. We at Moon Creative Lab were deeply honored to be a part of this contest and we can’t wait to see the terrific work these young entrepreneurs will do in the future.See the press release <a href="https://www.value-press.com/pressrelease/289847">here</a> (in Japanese).

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News and Insights - Page 11

The Optimal Solution Between Remote and Office: Who Chooses Where To Work

Empowering Women Through Startup Design Workshops

3D Fashion in NFTs, the Metaverse, and Based on Nouns

Welcome to Moon

Moon’s FY23 Goals & Priorities

Learning From Analogous Research

Sustainable Fashion With 3D-Printing Technology

Celebrating Women's International Day

Moon Partners With Monju Business Contest

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