Venture Stories

3D Fashion in NFTs, the Metaverse, and Based on Nouns

07/07/2022

If you haven’t read my story on how Moon Creative Lab is looking to revolutionize the fashion industry with new sustainable technologies and 3D Printed materials, check out my article here. Working with 3D Fashion Designer Danit Peleg, Moon is looking to reduce the waste and carbon footprint created by the fashion industry with its innovations in wearable fabrics from recyclable plastic filaments.

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I recently got the chance to catch up with Danit and her partner Dan Peguine who are based in Tel Aviv, Israel on her recent efforts to take her 3D fashion designs into the world of non-fungible tokens (NFTs), the Metaverse and most recently, a new collection based on Nouns. Don’t know what all this means? Not to worry…read on!

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Moon has been working with Danit on our 3D Printed Clothing project for about three years. Together, we’ve developed patent-pending 3D printed materials that are soft and wearable and recyclable!  The future applications of this new technology is limitless so stay tuned as we share more updates on this space in the future!

In the meantime, Danit has been busy taking her 3D printed designs into the world of non-fungible tokens (NFTs). NFTs are non-interchangeable units of data stored on a blockchain, a form of digital ledger, that can be sold and traded. Types of NFT data units may be associated with digital files such as photos, videos, and audio. Danit has made some of her 3D printed fashion designs into NFTs and they are available for sale now on Rarible!

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Danit has also taken those designs into the Metaverse showcasing them at the first ever Metaverse Fashion Week in March.  Metaverse Fashion Week showcased designs from major fashion brands including Tommy Hilfilger, Dolce & Gabbana, Etro and Prive Porter along with web3 brands like DeadFellaz, 8SIAN, Fang Gang & the Mortiverse.  Danit’s designs were shown on avatars on a virtual runway.

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Now Danit is working on a new 3D printed fashion project – this time, her fashion designs are based on Nouns. Nouns are pieces of digital artwork that are generated randomly based on Ethereum block hashes. Nouns are auctioned off every day forever. The first noun was sold for 613.37 ETH (roughly $2 million) on August 8, 2021. All of the proceeds (100%) of a noun sale go to the Nouns DAO treasury. All Noun artwork is in the public domain.  If you buy one — not only does this give you ownership of this unique piece of artwork, you also gain a vote in how to manage the Nouns DAO treasury (which is north of $64 million at the time of this article).  Owners of Nouns, also called Nouners, get to vote on the usage of Noun projects as well as the use of the treasury

Danit’s Noun-based 3D printed fashion project was approved by the Nouns DAO and she completed the first research and design phase of the project. In the coming months, Danit is looking to 3D print these designs based on the technology and materials co-developed by Moon!  

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We, at Moon, look forward to working with Danit on this project to bring these Noun-based 3D Printed Fashion collection to life!  We’ll be sure to share more as we progress on this exciting new frontier!

Mary Ann Gallo
Chief Marketing Officer
maryann@mooncreativelab.com

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