Ended: Moon Talk! Vol.2 - Why a Design Strategy Approach is essential for new business creation

Moon Talk! Vol.2 - Why a Design Strategy Approach is essential for new business creation

Speaker: Vlad Almonnord - Design Director at Moon Creative lab

🌕 Location - zoom (online)

🌕 Cost - free, pre-registration required

🌕 Time - 19:00 - 19:45, Wednesday, July 26th
 

What is the value of research in design strategy? What are the most common traps when conducting user research? How to use quantitative and qualitative research differently, and how to reflect the findings from research in business decisions? The design director of moon creative lab, Vlad will talk about the design strategy approach that determines the success of new business creation.

About Vlad:
Vlad Almonnord has over 10 years of experience in Corporate Venture, with a focus on 0-1 product development/new business creation. He's lead user research, design strategy and talent development at BCG Design Ventures, Sony, and Samsung Next. He is currently a Design Director at Moon and wears many hats, some of which include: building scalable processes, Guiding various ventures, developing talent, as well as planning and facilitating innovation workshops.

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