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<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Thumbnail_eureca_5bc27eedbe.png" alt="Thumbnail_eureca.png">This alumni interview features individuals who experienced in-house entrepreneurship through a secondment from Mitsui &amp; Co. to Moon Creative Lab. This time, we spoke with members of the Eureca team, who took on the challenge of creating a business to foster space-related talent. What did they learn from their startup journey at Moon?<figure class="image image_resized" style="width:25%;"><img style="aspect-ratio:270/316;" src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/naoya_profile_d6835b20ed.png" alt="naoya profile.png" width="270" height="316"></figure>Naoya Shiraishi: Joined Mitsui &amp; Co. in April 2022 and was assigned to the Mobility Business Unit I. He was involved in investment management of the U.S. truck leasing business and business creation leveraging that expertise. After his entrepreneurial journey at Moon, he returned to Mitsui and now works in the Light Vehicle Solutions Business Division, engaged in passenger car sales and new business development in North America.<figure class="image image_resized" style="width:25%;"><img style="aspect-ratio:252/316;" src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/green_profile_47aba0d0a9.png" alt="green profile.png" width="252" height="316"></figure>Yasuhiro Hasegawa: Joined Mitsui &amp; Co. in April 2022 and was assigned to the HR &amp; General Affairs Division. He participated in the global HR system "Bloom" supporting career development for all group employees. After his secondment to Moon, he supported Moon venture CARRIUM on its HR team as an HR professional. He then transferred to the Integrated Digital Strategy Division. Currently, he supports IT/DX initiatives in the mobility sector, focusing on operational efficiency and new business creation. His lucky color is green.<figure class="image image_resized" style="width:25%;"><img style="aspect-ratio:264/316;" src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/yorifuji_profile_049f99ff51.png" alt="yorifuji profile.png" width="264" height="316"></figure>Haruka Yorifuji: Joined Mitsui &amp; Co. in April 2022 and was assigned to the Retail Business Unit. She was involved in intermediate distribution and product export for domestic and international retailers. Unlike her peers, she did not transfer to Moon but dedicated 20% of her working hours to entrepreneurial activities. She also contributes to the global expansion of her current business.*The project name "Eureca" was modified from "Eureka" (already trademarked) by changing "k" to "c."Table of Contents<ul><li>Co-founding business as a trio</li><li>Fostering Space Talent</li><li>Curriculum receives favorable reviews</li><li>From zero to one: experiencing the entire business journey</li></ul><hr><h3>Co-founding business as a trio</h3>Before joining Mitsui, Naoya Shiraishi, Yasuhiro Hasegawa, and Haruka Yorifuji participated in the company’s internship program, working together on a recycling-themed business project within the Mineral &amp; Metal Resources Business Unit. Their team won the pitch contest, and after joining Mitsui, each member was assigned to a different department. Despite being in different business units, they continued to meet once a week to discuss ideas they could bring to Moon using their diverse backgrounds.Shiraishi, influenced by his engineer father and the manga “Space Brothers,” had a strong interest in technology and space. Hasegawa, raised by teacher parents and accustomed to peer learning with siblings, was passionate about education and talent development. Yorifuji was interested in consumer behavior and psychology, especially in tourism-related fields.Around February 2023, about a year after joining Mitsui, the trio applied to Moon’s ILLUMINATE idea competition. They were selected to join a Moon program that helps materialize business ideas through workshops. The issue they focused on: the shortage of talent in the space industry.&nbsp;<h3>Fostering space talent</h3>The space business market is projected to reach 1 trillion USD by 2040. While Japan has the potential to lead through manufacturing capabilities and geographic advantages, the lack of talent is a critical issue.The team proposed a STEAM-based education product aimed at fostering talent. Specifically, they developed an educational curriculum for middle and high school students, simulating satellite development. The long-term vision included actual satellite launches to promote space education.In August, the team joined Moon’s incubation program and the project was accepted. By October, Shiraishi and Hasegawa were seconded to Moon to focus fully on business creation. Yorifuji, whose departmental work aligned with her goals, participated concurrently, dedicating 20% of her working hours to the project.&nbsp;<h3>Curriculum receives favorable reviews</h3><figure class="image"><img style="aspect-ratio:720/405;" src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/image7_3962540e67.gif" alt="image7.gif" width="720" height="405"></figure>"The first day of our secondment was filled with welcome events, but from day two, the freedom left us a bit perplexed," recalls Shiraishi.While Moon experts provide support, the project direction is left to the idea owners. The team started by defining goals, gradually gaining momentum through discussions. For the prototype, Shiraishi and Hasegawa utilized their programming skills to develop the learning tool themselves.During user tests, despite setting prices ten times higher than the market average, they secured customers from domestic educational institutions eager to purchase the curriculum.The product was an intuitive web application that visually demonstrated satellite mechanisms through simulations. It addressed a clear need: while STEAM education was gaining traction, many teachers had never experienced it firsthand, leading to confusion about effective teaching methods.Teachers praised the program, saying, "Students could think independently, engage hands-on, and experience the journey from concept to social implementation. Most importantly, they genuinely enjoyed it."However, scaling the business presented challenges. The team explored expanding beyond educational institutions to university students and professionals through e-learning platforms and talent introduction services. Although student feedback was positive, the team couldn’t achieve the necessary growth for sustainability. Unfortunately, the project was discontinued in March 2024.&nbsp;<h3>From zero to one: experiencing the entire business journey</h3>The three founders reflect on their entrepreneurial journey: &nbsp;Shiraishi: "We handled everything ourselves—user interviews, product design, app and landing page development, and user testing. Experiencing entrepreneurship firsthand was invaluable. From Mitsui’s perspective, it was a unique opportunity to understand the investor-recipient dynamic."&nbsp;Hasegawa: "It was the first time I discussed financial projections with such clarity, like estimating the required funds ten years ahead. Listening to user feedback, confirming feasibility, and designing UI myself was incredibly fulfilling. Making our first sale through direct outreach was profoundly moving."&nbsp;Yorifuji: "Managing the entire business, not just a part of it, and focusing on user-driven value rather than company assets through design research was significant. I believe colleagues working in consumer sectors should also experience this."&nbsp;The common thread among the three was the joy of creating something from nothing and the invaluable experience of being involved in every aspect of the business.They also faced the challenges of working as a trio. While diverse interests broadened perspectives, they sometimes led to differing visions. Yorifuji, balancing her main corporate role and the Eureca project, found it challenging to keep pace with the rapid discussions of her seconded teammates and struggled to maintain a clear 80:20 work split.Reflecting on their experiences, they shared their future aspirations:<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/image8_7471c54df5.jpg" alt="image8.jpg">Shiraishi: “The methods I learned at Moon can be applied in various situations. The frameworks for visualizing ideas helped clarify what wasn’t fully understood within the team. Business creation is like mixed martial arts—you have to do everything and continuously learn what’s necessary. At the same time, it’s important to rely on others. In hindsight, I think I should’ve asked others for support more often. Since investment plays a crucial role in the space industry, I plan to gain experience in investment management at Mitsui &amp; Co. and return to the space sector when the time is right.”&nbsp;<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/image4_de5c981fc9.jpg" alt="image4.jpg">Hasegawa: “Business creation felt like clearly defining your purpose and strategically playing the cards of skills you already have. I also discovered new “cards” beyond my original technical expertise—for example, earning stakeholders’ trust, energizing team members, resilience in overcoming challenges, and effective communication with engineers. At Moon, I was amazed by the performance that emerged when people with different strengths worked seamlessly together. Moving forward, I want to leverage the unique skills and strengths I’ve gained through these challenges in my career.”&nbsp;<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/image2_432df8449a.jpg" alt="image2.jpg">Yorifuji: “The great thing about co-founding is the ability to complement each other’s strengths. Shiraishi and Hasegawa made significant contributions in technology and the space and education sectors, while I contributed from a marketing perspective, applying behavioral economics I studied at university. This challenge gave me a valuable sense of how I’m evaluated through my work and how much value I can create financially. The experiences gained will be useful not only for business creation at Mitsui &amp; Co. but also for future ventures at Moon and in a wide range of situations. Having the opportunity to pursue entrepreneurship while still being an employee is invaluable. I highly recommend participating in the workshops, even if that’s your starting point.”&nbsp;<hr>At Moon, we offer a variety of programs to support new business development. For learning programs, head to our website and check out <a href="https://www.mooncreativelab.com/learn?utm_source=blog&amp;utm_medium=eureca+story2503&amp;utm_id=eureca+story2503">Learn</a>. For incubation programs, see <a href="https://www.mooncreativelab.com/build?utm_source=blog&amp;utm_medium=eureca+story2503&amp;utm_id=eureca+story2503">Build</a>, and for growth programs, explore <a href="https://www.mooncreativelab.com/grow?utm_source=blog&amp;utm_medium=eureca+story2503&amp;utm_id=eureca+story2503">Grow</a>. To receive the latest updates, consider registering as a <a href="https://www.mooncreativelab.com/connect?utm_source=blog&amp;utm_medium=eureca+story2503&amp;utm_id=eureca+story2503">Moon Community Member</a>.Stay informed about the latest from startups working on business creation at Moon Creative Lab through the <a href="https://www.mooncreativelab.com/stories/page/1?utm_source=blog&amp;utm_medium=eureca+story2503&amp;utm_id=eureca+story2503">Moon Stories Blog</a>. &nbsp;

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Hiro Narihara, Entrepreneur-in-Residence (EIR) of Moon Creative Lab venture&nbsp;<a href="https://www.pioneerguild.jp/">Pioneer Guild</a>, shares his experiments in career mapping and mentoring. In this interview, you’ll learn how Pioneer Guild launched its product, how they use customer feedback and professional networking to help drive growth, and why it’s never too late to start your own company.<hr>Hi Hiro! Tell us about your venture, Pioneer Guild.<img class="image_resized" style="width:76.48%;" src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/image1_2_bfc8b2e79f.jpg" alt="image1 2.jpg">Hiro Narihara:&nbsp;Pioneer Guild is a venture that is creating a new experience for people to map out their career pathways. Pioneer Guild will allow users to see where they are in their career today and navigate to where they want to be years later. Like Google Maps, they’ll see different paths to go where they want&nbsp; and they can zoom out to take in the bigger picture: they’ll see major highways and minor roads, they’ll see where congestion is choking progress, and they’ll see which route is best for them - which could be the path that’s fastest or the one with the least amount of hassle.&nbsp; Our app’s users – we call them Explorers – will also be able to hear from others who have traversed these paths before. They can read reviews of their career pathway’s conditions or discover insider tips and interesting stops along the way. And there will be seasoned “career travelers” they can talk with – we call these folks our Career Pioneers.&nbsp;&nbsp;We recently ran an experiment matching up Career Pioneers with Explorers looking for advice on traveling down similar career paths, and we learned a lot from it!&nbsp;Can you provide details about how you ran that specific experiment?H.N.: Sure! The whole process was extremely fast and agile. Late last year, our team ran an experiment to test some hypotheses we had made about the current market. We created a&nbsp;<a href="https://www.pioneerguild.jp/">website</a> within a week and launched a mentoring program with real customers in only two weeks! The program matched tech startup people who were originally in the finance industry with Explorers who are interested in a similar career shift. The key element that allowed us to run the experiment so fast was networking: Human-to-human connections are always the most powerful, and for us it paid off.Overall, the experiment had some successes but also a lot of struggles. Many visitors to our website were doubtful at first, thinking it was simply another recruiting service. As a result, we did not get much response from users. If I wanted to change anything it would be to use fewer “loaded” words that are common in the industry – e.g., “job change”, “career-up”, “work-life balance”, etc. – which can trigger people’s defensiveness.Taking all this into account, we adjusted our messaging halfway through the experiment. Instead of talking to people as though they were customers, we found they were much more willing to engage with and support us if we simply asked them to evaluate our new experimental offering. Many told us they were excited to become part of something new and join a community of like-minded people. It’s important to remind ourselves that most people fundamentally want to help others.My big takeaway? As founders, we should draw people together into a community and allow them to participate in the creative process of experimentation itself. In fact, when we asked our customers to describe their ideal mentoring service, many of their ideas were more original and insightful than our own! They were teaching us how we should proceed.Listening more and bringing people together to co-create – that’s something I want to focus on more moving forward.&nbsp;Why a mentoring program? How can it help people?H.N.: There are many services out there in the world like this, but most have major drawbacks, which was something we heard again and again from users during our research.Career coaches, for example, tend to be very dream-like and almost therapeutic in tone. They are great for setting long-term, “North Star” goals and going deep into motivations, uncovering unconscious blockers and so on. But their recommendations can lack practicality and near-term actionability.Recruiters, on the other hand, are the opposite – they tend to focus on the near-term, have their own agendas, and don’t necessarily have the best interests of their clients or prospects at heart – sometimes creating a conflict of interest. Recruiters often simply want to make a commission and will push people to accept jobs and take career paths that don’t really meet their needs.With Pioneer Guild, we want to take a different approach and help our Explorers make career path decisions based on objective data, contextualized by the perspective of fellow career travelers – our Career Pioneers – to both inspire them and help them make well-informed, life-changing decisions.&nbsp;Do you have a mentor? Or are you a mentor yourself?H.N.:&nbsp;Yes! I have regular sessions with a certified career coach and also consult with many mentors. It’s extremely valuable to me. Through the process of questioning and being questioned, I can see myself more clearly. In this sense, my coaches and mentors are like mirrors that give me an objective point of view on professional development.Actually, I’ve found the startup founder community in Tokyo – which is relatively small and close-knit – to be a rich resource for mentorship. We often meet up and mentor one other casually. When you’re thinking of building a company from scratch, it’s great to be able to bounce ideas off of so many smart and dynamic people.&nbsp;Is career mapping and mentoring something that more people need?H.N.:&nbsp;Absolutely! Especially in Japan. First off, it’s obvious that Japan needs dramatic changes to recover its competitiveness in the global market. Younger generations know this very well, but middle-aged people (like myself!) are struggling to accept it.&nbsp;The nature of work itself is changing. Everyone needs to start thinking about their mid- and long-term career goals and how to reach them. Too many people are content just existing in their current roles and don’t take an active approach in building their future.&nbsp;As things go on, I believe the employment landscape in Japan will become increasingly fluid with more job mobility – both within and outside one’s current company – with more emphasis on mid-career hiring, hybridity, and work-style diversification. Studies show that many young Japanese people dream of professional independence and are taking steps to make that dream a reality.In recent years, we have seen the growth of freelance matching services and decentralized C2C marketplaces, which reduce the barriers for people wishing to start their own businesses. Pioneer Guild is part of this revolution, where work is more fluid, skill development is self-directed, and people can work across organizations.Our dream is to democratize pathways to rewarding careers, to connect individuals with related expertise, and build guilds of professional excellence. Young people are seeking a more systematic way to find the guidance they need to reach their career goals. That’s the change we want to make in the world!&nbsp;As an EIR, what advice would you give to others wanting to start their own ventures or businesses?H.N.:&nbsp;Truthfully, I’m still learning this. Maybe we all are. But one thing I can say is, don’t give up before you’ve even started. If a middle-aged corporate worker with a young family like me can start a company, so can you!I recently read a great book by Reid Hoffman, co-founder of LinkedIn, called&nbsp;<a href="https://www.goodreads.com/en/book/show/12030438">The Startup of You</a>, where he talks about the need to do an objective self-assessment and treat yourself like a company by analyzing your aspirations, the market for your particular skills and experiences, your assets, debts, risks and so on. And I agree – this is the first step.Contrary to popular belief, I don’t think starting a venture needs to be a total risk the way it is often portrayed. Instead, you need to make reasonable adjustments to your life and take measured risks. In fact, you can launch a new venture as a side gig while still working a full-time job. You just need to be clever and efficient in the way you go about it.Even the big, traditional Japanese corporations are starting to accept this. Recently, there have been policy shifts allowing employees to have side businesses that even a decade ago would have been unthinkable. Why? Because the world is changing and the pressure to adapt is so intense. As societies, industries and markets evolve, new value creation is increasingly important, wherever it comes from.&nbsp;What’s your next experiment with Pioneer Guild?H.N.:&nbsp;Right now we are starting to collaborate with recruiting agencies to create a dynamic career pathway mapping tool. It’s pretty exciting!It’s well known in the industry that job seekers complain about recruiters, saying, “They don’t understand or care about my mid- or long-term career plan. They just want to push me into a role as fast as possible.” And that’s often true. But to be fair, these agencies know this problem and really struggle with it. They want a better way to provide quality advice, too. After all, this is what truly great career consultants do for their clients.&nbsp;So that’s what we’re building right now: a data-driven, objective way to explore the many possible paths careers might take, and make fact-based decisions to navigate the way through this labyrinth. In fact, we’ve previewed what we’re doing with recruitment agencies, and they are very interested indeed.In the end, everyone deserves to find a career that not only pays the bills, but inspires them and brings them satisfaction. We want to help create that world!&nbsp;To learn more about Pioneer Guild and stay in touch, visit:&nbsp;<a href="https://www.pioneerguild.jp/">https://www.pioneerguild.jp/</a> or reach out to Hiro at&nbsp;<a href="mailto:hiro@mooncreativelab.com">hiro@mooncreativelab.com</a>.&nbsp;

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Key Learnings:<ul><li>Why creativity is essential for innovation</li><li>How to foster creativity</li><li>Developing a creative mindset</li></ul><hr>Creativity takes a certain degree of confidence, doesn’t it? It requires vulnerability, the uncertainty of what might come out and where it will end up. But how do you find that confidence that allows you to jump into something new? We sat down with Moon Creative Lab’s Chief Creative Officer, Mike Peng, to hear his take on finding creative confidence. &nbsp;<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Mike_Peng_702f14ff0b.jpg" alt="Mike Peng"><h4>Innovation needs creativity</h4>Innovation is all about creating something new to the world, and often, the way to get there means you need to do things differently. If you do things in the typical way, you will likely get typical results. “You have to use different processes and different tools to achieve out-of-the-box thinking,” Mike says.&nbsp;&nbsp;“The only way you can do that is to utilize creativity – creative tools, creative processes, and most importantly, a creative mindset. Doing so will enable you to get to an outcome that maybe wasn’t originally imaginable, which is exactly what innovation is all about. ”&nbsp;<h3>&nbsp;</h3><h4>Cultivating creativity</h4>The key to manifesting creativity is to ensure that you are fostering diversity. At Moon, experts in design, engineering, product, operations, and more come together to offer their unique perspectives. It’s this collaboration and exploring through others that allows creativity to thrive, which is something Mike is passionate about. “I think creative collaboration is really, really exciting. When you bring together different types of people who each have different backgrounds, skills, and experiences, you’re able to get different perspectives on the same problem. When you have different perspectives all working together, you can come up with something that’s way more interesting in the end, better than if you were to have done it alone.”&nbsp;Experimentation is another key to creativity, and an experiment isn’t always perfect. “We introduce tools like quick prototyping. I think oftentimes we try and perfect the thing we’re trying to create and wait until the very end to launch. But what we do at Moon is a rougher version, a rawer version that we can test into the world, learn quickly from it, and then re-launch an even better version.” So creativity can sometimes be scrappy and imperfect? Got it!&nbsp;&nbsp;<h3>&nbsp;</h3><h4>What is a creative mindset?</h4>Mike mentioned the importance of a creative mindset, but what does that mean? In some ways, it means being okay with not knowing what it means! “When you’re trying to create something new, we actually have no idea what the ‘right’ answer is. In school, we’re typically taught that there’s always a right answer and a wrong answer. But applying a creative mindset means that we’re going into the problem being okay not knowing what the answer is. We need to explore, try new things, embrace ambiguity. We need to remind ourselves to be okay with not knowing. I know it’s really hard, but that’s one of the things that I think is key to being creative,” Mike explains. “Often, we’re waiting for people to tell us which direction is right and which is wrong, but utilizing a creative mindset means you’re going to suspend judgment and explore options.”<h3>&nbsp;</h3><h4>Creative confidence at Moon&nbsp;</h4>“We’ve been able to apply a lot of different types of creativity to Moon’s projects,” Mike says. “This involves a lot of exploration and experimentation. Sometimes we launch a simple website just to see if potential customers are interested and will sign up! The thought is that if they do, that’s a great indication of traction. You know that we’re onto something. But that’s something you normally wouldn’t do, right? In most cases, you wouldn’t ever create a webpage until you’re actually done with a product, right?”&nbsp;Creative confidence sounds like the reassurance we need to be unsure. To be open to the unknown, not always knowing the answers, and making just about anything, never striving for perfection. Remember, being creative and innovative means doing something new and discovering what’s possible.Jump in. Find inspiration through others. Get scrappy. Experiment. And be ready for new possibilities. Creativity can be scary, but it’s the only way to create something new. As Mike encourages, “Embrace the ambiguity of not knowing what the answer is and then be open to what those potential solutions can be. I think that’s really exciting.”&nbsp;

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An interview with&nbsp;<a href="https://www.metajob.jp/">MetaJob</a> founder Naohiro Hoshino about his inspiration and experiments creating a more human-centered future of work.<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/2023_03_24_22_14_48_075cdbab8f.jpg" alt="スクリーンショット 2023-03-24 22.14.48.jpg">Hi there! Can you start by telling us about MetaJob?Naohiro Hoshino (N.H.):&nbsp;Of course! MetaJob is a job-matching platform that aims to create an even-level playing field for all people in a work environment. Various groups – particularly people from less privileged socio-economic backgrounds, stay-at-home mothers, and&nbsp;hikkikomori (people who rarely leave their homes) – struggle to compete in the traditional job marketplace. At the same time, there is a labor shortage in Japan that is only getting worse as the population continues to age. Our vision has always been the same: to level out the playing field and help people find meaningful, rewarding work, while also helping businesses find the quality employees they need to thrive.&nbsp;What inspired you to start building this venture?N.H.&nbsp;I grew up on the east side of Tokyo, where the ratio of self-employed people is very high. As a kid, I couldn’t even imagine going to university. Most people I knew worked in scrappy, family-owned businesses. In a country like Japan which traditionally values formal education, this can be a significant disadvantage. But the truth is, these people have the same capability as others, but less opportunity to show it. These days, technology is changing things, and rapidly. YouTubers have disrupted and democratized popular entertainment and people are increasingly making a living by directly buying and selling to others online. I see it as a dramatic and positive shift in the nature of work itself, and something I want to be a part of!&nbsp;Can you tell us more about how MetaJob works?N.H.&nbsp;MetaJob is a multi-sided platform that matches virtual workers with businesses that have online customer-facing operations. We need to consider all three key stakeholders and their needs: the workers who wish to work virtually, the businesses who need workers they can trust, and the end-users who want&nbsp; quality service. We balance these needs and provide a frictionless, human-centered platform to facilitate the exchange of value between all users.&nbsp;How has MetaJob evolved over time?N.H.&nbsp;Although my vision has stayed the same, our approach has evolved. At first, we worked on solving for the first group: people who want to work, but struggle to do so in the so-called “real world.” We aimed to help them by providing a virtual working environment and identity through the use of 3D avatars. This was very effective and we saw positive results from the worker side, but we also discovered that businesses and end-users do not always trust avatar-only workers.In our second phase of development, we shifted focus to the business side and found that the core issue is a lack of social credit. In short, how can we ensure the quality of virtual workers and create a trusted network? With this in mind, we began developing a system to evaluate virtual worker quality, which led to a huge increase in both trust and engagement.&nbsp;A system as such must be designed with great care; it should be autonomous, transparent, decentralized, and not controlled by an authority like a company or government.&nbsp;Currently, MetaJob has thousands of worker accounts and we make hundreds of job matches per month. Our active users are primarily stay-at-home mothers, minorities, and people with unstable jobs (Hiseiki Shain).&nbsp;What is next for MetaJob?N.H. Our greatest challenge right now is to raise the volume of job opportunities that we are providing and focus on the satisfaction of end-users. This is a common problem for growing ventures. How do we move from linear to exponential growth? But we have a plan!We want to pioneer a new kind of C2C+B market, what we are calling “life-sharing,” or an “experience-and-earn” model. During MetaJob’s growth, we came across the fascinating insight that everyone's an expert on something. For example, I lived in France for some years, and I like driving. As a result, I became an expert on scenic driving routes not only around Paris, but also Western Europe. So if you ever want any advice or recommendations about driving in France and Western Europe, let me know!We want to help our MetaJob users by giving them a platform to provide insight to others in a shared network, sharing life experiences and expert knowledge about whatever the subject may be, and earn money doing so. One of our MetaJob workers, for example, has visited every single&nbsp;onsen hot spring on the Izu Peninsula of Japan. By sharing their life experiences and knowledge, others on the platform interested in traveling to that area can benefit. By building out this functionality, we will dramatically expand the value that MetaJob provides by sharing value amongst the end-users themselves. And we hope that one day, end-users can earn a living this way.Our vision is to continue to expand the platform and provide more opportunities for virtual workers to find meaningful, rewarding work, while also helping businesses find the quality employees they need to thrive. We also want to focus on the satisfaction of end-users and create a platform that provides real value to them.In the short term, we are working on building out the C2C+B model and we believe this will be a major growth area for the platform. We also want to continue to refine our scoring system and make it as objective and reliable as possible.&nbsp;How do you imagine the future of work?N.H.:&nbsp;We believe that the future of work will be more decentralized, human-centered, hybrid, and flexible than it has ever been in the past. Technology is making it easier to work remotely and more people are seeking a better balance between work and personal life. More and more people, especially here in Japan, are seeking options to be self-employed, at least partially. It has never been easier to start your own business providing value to others in a direct, peer-to-peer relationship than now. MetaJob is helping to make this shift possible.In the long term, we see MetaJob as part of a larger movement towards a more dynamic and equitable work environment. We want to help people find work that fits their lives rather than the other way around, and create a world where anyone can earn a decent living by sharing their valuable life experiences with others, regardless of their background or situation. We believe that this is the future of work and we are excited to be a part of it!

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In this interview series, we talk to employees from Mitsui &amp; Co. Ltd., who were seconded to Moon Creative Lab to work on new business ventures. These Moon alumni share their experiences as Entrepreneurs-in-Residence (EIRs) at Moon and the knowledge they’ve brought back to Mitsui.For this interview we talk with Yoshinori Tatsumi, currently leading the crypto asset Zipang Coin.&nbsp;What did he learn from his experience at Moon?.&nbsp;<ul><li>Importance of staying focused</li><li>Become your target user&nbsp;</li><li>Do it yourself &nbsp;</li></ul><hr><h3>The importance of staying focused</h3>Yoshinori belongs to the Commodity Trading &amp; Risk Management Division of the Corporate Development Business Unit of Mitsui &amp; Co., Ltd. In 2018, he submitted his idea to Moon and was then chosen to work with Moon as an EIR.&nbsp;Initially, the project started as an investment project, but eventually shifted to business development for collaboration. Yoshinori tried to build a service that targets inbound tourists, focusing on mobility and regional revitalization. The idea was named "1 Hour Trip”, which aimed to enhance users' travel time by introducing recommended travel routes rather than the shortest route to their destination.Together with Moon, Yoshinori tried to develop a platform that integrates&nbsp;transfer information for transportation, such as buses and trains. The goal was to then link service information, such as restaurants, tours, and various experiences, with the proposed routes, which may also include walking. There were also benefits for service personnel such as the dispersion of transportation resources and the prevention of tourists from expanding into residential areas.However, due to various challenges such as technical problems and the time required to establish an alliance, the business idea had to pivot repeatedly. Yoshinori says it was difficult to imagine the issues and needs of target users with different living environments and cultural backgrounds.<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/tatusmi_image2_0c2951dc5e.jpg" alt="tatusmi image2.jpg">&nbsp;"The inbound tourists who were our intended users were very different from me. Interviews were necessary to understand their needs, but the more interviews I conducted and the more user needs I imagined, the more I seemed to lose sight of what was important to me. We couldn't decide what kind of prototype to develop for various reasons, and the repeated pivots had an impact as well. I couldn't say with confidence anymore that we must do this.”A lack of confidence had a significant impact when proposing to the Moon Committee and working with project members. Towards the end of the project, Yoshinori found convincing business potential, but at that time, there was not enough time left for research and the development of that business was postponed even before he could create a monetization mechanism. Yoshinori graduated from Moon in December 2020.<h3>Become your target user</h3>Immediately after returning to Mitsui, Yoshinori participated in the launch of&nbsp;<a href="https://www.zipangcoin.com/">Zipang Coin</a>, a crypto asset that aims to be linked to the price of gold. In the long term, it is expected to be used for exchange with gold.From his experience at Moon, Yoshinori learned the importance of having a deep understanding of his target user.&nbsp;"I felt that it was very important for me to be the target user. I remember that other ventures at Moon, in which entrepreneurs themselves were the target users, had something powerful to attract various things, regardless of the size of the market. Especially in marketing, they had an advantage. So, even if I wasn't the target user in the first place, I thought it would be good if I became one."Yoshinori started to embody Moon's values, such as "experiment fast" and "stretch our comfort zone," one after another at Mitsui.&nbsp;"The moment I joined the Zipang Coin project, I turned all my assets into cryptocurrencies and started trading on my own. Since users are investors, I had to become an investor myself. By using my own money to trade, I gained a deeper understanding of certain aspects. This is why I know the value and weaknesses of our products better than anyone else, and I can confidently say I know how our product is seen in the market. I believe we are well known in the market, as investors tend to associate Zipang Coin with my face. This is because I actually practiced what I learned at Moon.”&nbsp;With the start of Zipang Coin's business, Yoshinori created and began managing a website and SNS account on his own. As a result, he was nominated for the "Person of the Year" by the Japan Blockchain Association, even though SNS operations and content marketing were tasks that he had hardly experienced before, even during his time at Moon.&nbsp;<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/tatsumi_image1_de7a33ea27.jpg" alt="tatsumi image1.jpg"><h3>Do it yourself</h3>"What I learned from Moon’s experts was the importance of doing things yourself instead of outsourcing everything. If you can handle it yourself, you can respond more flexibly and quickly, and it does not cost much nor require approval. You can create a website without writing code, and anyone can create an SNS account right away. I think it's better to release it to the world as soon as possible and observe people’s reactions."&nbsp;For Yoshinori, the use of websites and social media was one of the best ways to allow him to immediately gauge the market’s reaction without spending any money. When he was at Moon, he focused on research, so there were no products developed yet and what he could do was limited. He now acknowledges the value and power of actually creating something with his own hands."I have always kept my distance from social media, but I got to learn the importance of social media, especially in the investor community. Although my reach is limited, connecting with people in the community could lead me to supporters who have millions of followers. In some cases, third-party opinions have a greater impact on investment decisions than press releases. Trustworthy connections between individuals are crucial."Finally, Yoshinori reflected on his experiences at Moon and since returning to Mitsui."Through my experience at Moon, I met people from diverse backgrounds that I had never met before. Without meeting them, I don't think I would have been able to broaden my horizon. It would be ideal to share what I learned at Moon with Mitsui through my work, and as a result, the Moon value would be shared at Mitsui as well.”

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