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About

<figure class="image image_resized" style="width:25%;"><img style="aspect-ratio:2550/3300;" src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Subaru_b6c53fccc0_1_c34176d9a0.png" alt="Subaru_b6c53fccc0 1.png" width="2550" height="3300"></figure>Author: Subaru is a design lead passionate about crafting impactful solutions through product design and research. Her versatile background spans visual, product, and branding design, with hands-on experience in eCommerce, logistics, and healthcare. Since joining Moon, she has embraced her curiosity and commitment to innovation to create designs that improve lives. Subaru’s professional interests center on design, product innovation, and aligning business strategy with creative solutions.<hr>I've had the opportunities of working with many people new to Design Thinking, and every time, it's been an exciting experience. Watching them unlock each phase of the process and seeing their "aha" moments always takes me back to when I first discovered Design Thinking. At first, it seemed like a complex methodology, but the more I practiced it, the more I realized it’s not some exclusive concept. It’s a way of thinking that anyone can master. In fact, once you get familiar with it, you’ll start seeing how naturally it fits into everyday life, making problem-solving more creative, engaging, and even fun.&nbsp;<h3>Design Thinking in Everyday Life</h3>When we hear "Design Thinking," we often associate it with business strategy or innovation — something structured and high-level. While it’s true that Design Thinking does involve a process, it can sometimes feel intimidating, making people hesitant to explore it.But in reality, it’s not just for business; it’s a mindset for solving everyday challenges, both big and small. You can apply Design Thinking to:<ul><li>Boost Personal Productivity (e.g., redesign your daily routine for better focus).</li><li>Improve Relationships &amp; Communication (e.g., try new approaches to make family conversations more open and meaningful).</li><li>Enhance Health &amp; Well-Being (e.g., experiment with different meal plans or fitness routines to find what works best).</li><li>Redesign Home Organization (e.g., create a more functional, clutter-free space).</li><li>Develop Career &amp; Learning Plans (e.g., strategize your next career move).</li></ul>With Design Thinking, you can tackle any challenge you're currently facing. The beauty of it is that it’s all about experimenting, learning, and improving, one small step at a time.&nbsp;<h3>Let’s Practice Together</h3>By applying Design Thinking — from organizing schedules to improving communication — small experiments can make life smoother and more enjoyable. The best part? The more you practice, the more naturally you'll start thinking like a designer.So, how do we apply Design Thinking in daily life? It starts with understanding the key phases:<ul><li>Empathize: Understand your own needs and those of others.</li><li>Define: Clearly identify the problem.</li><li>Ideate: Brainstorm creative solutions.</li><li>Prototype: Test small changes.</li><li>Test &amp; Iterate: Learn from feedback and refine your approach.</li></ul>Let us consider these as they apply to our daily lives. To illustrate that, I’d like to share a personal story.&nbsp;Applying Design Thinking: My Back Pain JourneyA few months ago, I started experiencing serious back pain. Since I’m still in my 30s, people kept telling me it was too early to be dealing with body pain. But I knew I had to address it before it became a long-term issue.&nbsp;Empathize &amp; Define: Understanding the ProblemI began by defining my problem and asking myself key questions:<ul><li>Is my mattress too soft?</li><li>Am I sitting too long at work?</li><li>Do I have poor posture?</li></ul>To get a better understanding, I visited a chiropractor near my neighborhood. After an assessment, I learned that my weak core muscles were making it difficult to maintain proper posture, which was worsening my back pain.&nbsp;Ideate: Brainstorming Possible SolutionsWith this insight, I started brainstorming ways to strengthen my core and relieve my pain. I wrote down ideas on sticky notes and stuck them to my door. After considering my options, I narrowed it down to three experiments to try over the next three months:<ol><li>Regular Chiropractic Visits: Commit to sessions, motivated by the opportunity to try a new café near the clinic.</li><li>Daily Yoga at Home: Self-learn yoga and treat myself to a piece of chocolate as a small reward.</li><li>Joining a Mini-Gym: Follow a structured exercise plan and gradually level up.</li></ol>&nbsp;Prototype &amp; Test: Trying Different ApproachesFor three months, I committed to testing these solutions. I tracked my progress, noted how I felt, and adjusted my routine as needed.At the end of the experiment, I reviewed my notes and found that my back pain had significantly improved after consistently going to the gym. I felt more refreshed, had more energy for work and social activities, and was motivated to continue leveling up my training goals.Iterate: The Journey ContinuesNow that I’ve seen progress, my next challenge is figuring out the best way to stay motivated and push my training goals further. My prototyping and testing are still ongoing.I’m continuously refining my approach to make sure I maintain a sustainable and effective health routine.&nbsp;<h3>Tips To Start Thinking Creatively Today</h3>After hearing my story, you might be wondering: how can I start my own Design Thinking project? The best way is to start small: pick one area of your life and run a fun, low-pressure experiment. The key is to stay open to failure and iteration. Remember, the goal isn’t perfection. It’s learning and improving along the way.If you’re unsure where to begin or feel hesitant to tackle it alone, try involving others! Co-creating solutions with family, friends, or colleagues can boost your confidence and make the process more enjoyable. You don’t have to do it all by yourself.So, are you ready to take on your first Design Thinking challenge?&nbsp;What small problem in your daily life could use a creative, design-driven solution?

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<figure class="image image_resized" style="width:25%;"><img style="aspect-ratio:2550/3300;" src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Subaru_b6c53fccc0_1_c34176d9a0.png" alt="Subaru_b6c53fccc0 1.png" width="2550" height="3300"></figure>Author: Subaru is a design lead passionate about crafting impactful solutions through product design and research. Her versatile background spans visual, product, and branding design, with hands-on experience in eCommerce, logistics, and healthcare. Since joining Moon, she has embraced her curiosity and commitment to innovation to create designs that improve lives. Subaru’s professional interests center on design, product innovation, and aligning business strategy with creative solutions.<hr>We are living in the era of AI, where new models emerge almost daily, becoming more advanced and capable. For years, discussions around AI have been filled with both excitement and fear, especially when it comes to its impact on jobs. Designers, in particular, have played one of the center roles of this debate. With AI-powered tools like image generators in Photoshop and Figma’s AI suggesting UI layouts with just a prompt, some wonder: is there still room for designers to shine? &nbsp;The answer is a resounding yes. AI is not here to replace designers but to transform and enhance their role. Instead of fearing automation, designers should embrace what makes them truly valuable—creative thinking, the ability to solve human-centered problems and strategic thinking. To understand why, let’s take a look at how the role of designers has evolved over time and why AI is just the next chapter in this ongoing transformation.&nbsp;<h3>The Evolution of Designers' Roles</h3>Before we discuss the long-term value and sustainability of a design career, we must first understand the nature of a designer’s role.&nbsp;I asked ChatGPT to define it: &nbsp;“A designer is someone who creates and shapes ideas, products, or experiences to solve problems, communicate messages, or enhance functionality and aesthetics… A designer blends creativity, problem-solving, and technical skills to bring ideas to life in a way that is visually appealing, functional, and meaningful.” &nbsp;The essence of design has always been about creative thinking, problem-solving, and strategic thinking. A designer’s role is never fixed (we’re very lively!); it evolves alongside technology, business demands, and user expectations. AI is the latest force driving this transformation forward. In the past, designers specialized in distinct disciplines—graphic design, fashion design, interior design, industrial design, and more. They honed deep expertise in their craft, evolving from traditional handcrafting to digital workflows with the rise of tools like Photoshop and Illustrator. This marked the first major shift: the transition from physical to digital-first design.As businesses became increasingly digital, a second wave of transformation emerged. Designers expanded into UI design, collaborating closely with developers and marketers. Beyond aesthetics, they began shaping brand storytelling, emotional connections, and consistent user experiences across web, social media, and mobile platforms.With the explosion of mobile apps and SaaS platforms, design evolved yet again. UX and UI design became industry standards, and designers moved beyond visuals to focus on user-centered experiences, research, usability testing, and data-driven decision-making. Agile methodologies further reshaped their workflows, positioning designers as integral members of cross-functional teams. Now, as we enter the era of Industry 5.0, where human-machine collaboration takes center stage, designers are once again adapting. They are no longer just creating individual products but designing entire systems—design systems, service blueprints, and omnichannel experiences. AI is accelerating this shift, pushing designers toward new responsibilities such as problem definition, ethical considerations, and human-AI collaboration. The role is evolving from designing static products to shaping dynamic, intelligent experiences.&nbsp;<h3>So, What’s Next For Designers?</h3>How can designers carve out a meaningful place in this AI-driven world? The answer lies in embracing change, not resisting it. Designers have always adapted—whether it was the shift from handcrafting to digital tools or from visual design to user experience. Now, in the AI era, their role is evolving once again. Rather than being replaced, designers are becoming curators, strategists, and facilitators, leveraging AI to enhance their creative thinking, solve human-centered problems, and drive meaningful innovation through strategic thinking. With AI handling repetitive tasks and accelerating execution, designers have a golden opportunity to focus on what truly matters—crafting exceptional user experiences, shaping human-centered design, and thinking strategically. This is also the perfect moment to broaden their expertise, stepping into areas like business strategy, marketing, and systems thinking, where design plays a crucial role in shaping the future.AI is not an enemy; it’s a powerful ally. The essence of being a designer has never been about mastering a single tool or process—it’s about thinking creatively, problem-solving, and strategic thinking. Just as designers have evolved in the past, they will continue to do so now. The future belongs to those who are willing to embrace change, explore new possibilities, and redefine what it means to be a designer in the age of AI.So, the real question is: How will you design your future? &nbsp;

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<figure class="image image_resized" style="width:25%;"><img style="aspect-ratio:2550/3300;" src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Subaru_b6c53fccc0_1_c34176d9a0.png" alt="Subaru_b6c53fccc0 1.png" width="2550" height="3300"></figure>Author: Subaru&nbsp;is a design lead passionate about crafting impactful solutions through product design and research. Her versatile background spans visual, product, and branding design, with hands-on experience in eCommerce, logistics, and healthcare. Since joining Moon, she has embraced her curiosity and commitment to innovation to create designs that improve lives. Subaru’s professional interests center on design, product innovation, and aligning business strategy with creative solutions.<hr>I recently had a conversation with other designers about the evolving role of design tools. As we talked, we noticed a growing trend—some teams are moving away from traditional design prototypes and opting instead for rapid coding to build their prototypes. This got me thinking:&nbsp;Do we still need design prototypes?After debating this in my head, my answer is a firm&nbsp;yes! You might be wondering why, especially since jumping straight into a technical prototype seems faster. But speed isn’t the only factor that matters. Let me explain why design prototypes still play a crucial role in the creative process.&nbsp;<h3>From Sketch to Code:&nbsp;The Key Differences Between Design and Technical Prototypes</h3>First, let’s clarify the difference between a&nbsp;design prototype and a&nbsp;technical prototype.<ul><li>A&nbsp;design prototype includes wireframes, mockups, and clickable prototypes. It can be created quickly using tools like Figma, Sketch, or Adobe XD, or even papers requiring minimal resources.</li><li>A&nbsp;technical prototype is a coded, functional version of the product. It takes longer to develop and requires engineering resources.</li></ul>Each has its own advantages and trade-offs. A technical prototype provides a fully functional demonstration, allowing teams to test ideas with greater accuracy, assess feasibility, and uncover potential technical challenges. However, a design prototype enables rapid iteration based on user feedback, refining the concept before any coding begins. This flexibility helps teams adapt quickly and ensures they are well-prepared when development starts.For example, imagine you're in the early stages of designing a communication app. After several rounds of user testing, you decide to modify the chat screen layout to enhance the user experience. With a design prototype, you can make adjustments in minutes. Now, consider if you had jumped straight into a technical prototype—making such changes would be significantly more complex and could slow down the process.By starting with a design prototype, teams can iterate quickly, explore different ideas, and reduce the risk of costly rework later in development.&nbsp;<h3>Reclaim Your Focus: Innovate the Experience</h3>One of the biggest advantages of using a design prototype in the early stages is the freedom to explore new user experiences without being constrained by technical limitations. Without the immediate need for engineering support, teams can focus entirely on crafting innovative interactions and intuitive designs rather than worrying too much about how to implement them.A design prototype also allows test participants to concentrate on the experience itself rather than getting distracted by technical details. This creates a more authentic and unbiased response, leading to unexpected insights and organic innovation.By prioritizing the user experience first, teams can push creative boundaries and refine their vision before diving into development—ensuring that when it’s time to build, they’re working toward something truly impactful.&nbsp;<h3>Wait! What About Technical Prototypes?</h3>With all the praise for design prototypes, you might be wondering, what about technical prototypes? Are they still necessary? The answer is, absolutely! But the key is knowing when to use each type.&nbsp;<h3>What we need is… hybrid!</h3>Before jumping into prototyping, it’s essential to clarify&nbsp;your objective:<ul><li>What stage are we in?</li><li>Why do we need a prototype?</li><li>What are we trying to test or validate?</li></ul>By answering these questions, we can strategically choose the right type of prototype. Generally, we can break it down into two key scenarios:<ul><li>Use a design prototype → for early-stage ideation, user validation, and stakeholder alignment.</li><li>Use a technical prototype → for testing real-world functionality, system performance, and technical feasibility.</li></ul>A design prototype helps teams minimize risks, refine the user experience, and ensure that development resources are used efficiently on well-validated ideas. Meanwhile, a technical prototype is crucial for analyzing feasibility and performance factors, such as loading times, response time, frame rate (FPS), rendering speed, and overall responsiveness.&nbsp;<h3>Stay Agile and Adopt a Hybrid Mindset</h3>The best teams don’t limit themselves to just one approach—they adapt.&nbsp;Be flexible. Stay hybrid. Always ask yourself:&nbsp;What is the purpose of this prototype? Let that answer guide your process to success.

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<figure class="image"><img style="aspect-ratio:3024/4032;" src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/IMG_3695_1_427bf48618.jpeg" alt="IMG_3695 (1).jpeg" width="3024" height="4032"></figure>Moon Creative Lab recently presented to Stanford University’s&nbsp;<a href="https://www.stanfordfashionx.com/">FashionX</a> group, a student-led, pre-professional group focused on innovation in fashion design. The discussion dove into the intersection of sustainability and technology in fashion, with a spotlight on 3D printing. The fashion industry, long marred by significant material waste, sees much of its surplus end up in landfills, a problem ripe for innovation.Lovette Appleton, Sr. Product Developer at Moon Creative Lab,&nbsp;explored the pressing need for sustainable material alternatives in fashion, highlighting how this mission aligns with the United Nations’ Sustainable Development Goal (SDG) 12, which advocates for sustainable consumption and production patterns. The emphasis of the discussion was on how 3D printing could radically transform the future of fashion by disrupting traditional manufacturing and the fashion supply chain.&nbsp;<figure class="image"><img style="aspect-ratio:1600/1200;" src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/variloom_2_use_dac4ee2369.png" alt="variloom 2 use.png" width="1600" height="1200"></figure>Traditional fashion manufacturing often yields excessive material waste with designers forced to cut from bulk materials, leaving scraps and unused remnants. By contrast, 3D printing offers a precision-focused solution, enabling designers to build garments and accessories layer by layer, using only the materials required. Materials used in 3D printing allow for reusing and recycling, embedding sustainability not only into the reduction of waste during the production process but also into the end-of-life of the product as well.&nbsp;&nbsp;Moon Creative Lab’s sustainable 3D printed fashion venture,&nbsp;<a href="https://www.mooncreativelab.com/stories/variloom-wins-ispo-2024">Variloom</a>, is tackling this problem and transforming the fashion industry by inventing new 3D-printable materials that create soft wearable fabrics that are fully recyclable.&nbsp;<figure class="image"><img style="aspect-ratio:1201/1600;" src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/unnamed_463dc1eb0b.png" alt="unnamed.png" width="1201" height="1600"></figure>We were thrilled to engage with students, answering their questions on scalability, material innovation, and the design possibilities of 3D-printed fashion. The collaboration highlighted the shared vision between academia and industry to pioneer advancements in sustainable practices. Stanford's FashionX students – future leaders in design and innovation – bring fresh perspectives to solving complex challenges like waste reduction in fashion. These discussions open up exciting pathways to reimagine how fashion can evolve in a resource-conscious world, aligning with Moon Creative Lab's mission to drive purposeful innovation that contributes to a more sustainable planet.&nbsp;Learn more about Variloom at&nbsp;<a href="http://variloom.com">variloom.com</a>.

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Congratulations to Moon venture, <a href="https://www.variloom.com/">Variloom</a>, for winning the <a href="https://www.ispo.com/en/promotion/ispo-award-winner-rip-curl-mirage-3d-boardshort">ISPO 2024 Award</a>! Every year, the ISPO award honors outstanding products in the sporting goods industry — past recipients include North Face, Kathmandu, Arc'teryx, and Puma. Variloom, along with Rip Curl and Bilio, has received this year’s award for the creation of the Mirage3DP Boardshort, which integrates 3D printing technology and sustainable materials into an innovative boardshort that sets a new standard for comfort, durability, and eco-friendly design. &nbsp;<figure class="image"><img style="aspect-ratio:512/341;" src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/ISPO_award_e469d5f881.jpg" alt="ISPO award.jpg" width="512" height="341"><figcaption>From left: Danit Peleg (3D Printed Fashion Designer), Bethany Meuleners (Senior Product Development Lead, Moon), Milan Thompson (Global Head of Product Innovation &amp; Sustainability, Rip Curl), Kaichi Yokoyama (CEO, Moon), Billy Smith (Founder &amp; CEO, Bilio)</figcaption></figure>Using Variloom’s filament and 3D printing technology, the Mirage3DP boardshorts feature a 3D waistband for stability in the water, integrated panels for fit and ventilation, and a recyclable blend of bio-based TPU and wool for comfort and durability. “Winning the ISPO award for our innovations in sustainable 3DP material, production, and design is an amazing honor, and we could not be more pleased to receive this recognition with our partners Rip Curl and Bilio,” said Kaichi Yokoyama, Chief Executive Officer, Moon Creative Lab. “The Mirage3DP Boardshort made with Variloom’s 3D-printable materials is breaking ground for unrivaled comfort, resilience, fit, and performance. We will continue to work closely with Rip Curl to give customers completely on-demand, customizable, and 100% 3D printed and circular products made from sustainable materials.”&nbsp;<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Mirage3dp_shorts_c37d33954b.png" alt="Mirage3dp shorts.png">In addition to its innovative filament, Variloom is further transforming the fashion industry by creating new systems and processes to bring production closer to the consumer and make circularity a reality. The patent-pending 3DP filament and print system balances softness, stretch, and adaptable performance by utilizing bio-based TPU with carefully selected natural additives and fibers. Variloom’s 3D printing technology will offer on-demand, on-site, print-to-shape 3D fabrication that exponentially reduces production waste, lead times, product inventory, and dependence on offshore manufacturing by bringing customizable production closer to consumers.To close the loop and improve circularity for a product’s end of life, goods made with the Variloom filament can easily be returned and recycled.&nbsp;<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/MIRAGE_3_DP_INT_EXT_2_76bd96cf7c.png" alt="MIRAGE3DP_INT_EXT 2.png">“Our Variloom patents cover a number of ways to produce 3D printed textiles that are flexible, soft to the touch, and wearable with adaptable performance,” said Bethany Meuleners, venture lead, Sustainable Fashion, Moon Creative Lab. “The ISPO Award is a tremendous recognition of the work Moon, Rip Curl, and Bilio are doing in the area of sustainable and high-performance apparel and materials. We will be continuing to improve our capabilities and speed in our processes through innovations in revolutionary machinery to create and fully recycle these fabrics.”See Bethany talk more about Variloom in <a href="https://youtu.be/uMI13osJArI?si=qb5Ck69bIHbXbTjg">this video</a> and look out for the Mirage3DP boardshort, available in 2026.&nbsp;About Variloom Variloom is transforming the fashion industry by creating new systems and processes to bring production closer to the consumer and make circularity a reality. Variloom’s patent pending 3DP filament and print system balances softness, stretch and adaptable performance by utilizing bio-based TPU with carefully selected natural additives and fibers. The future of Variloom and 3D printing in soft goods offers on-demand, on-site, print-to-shape 3D fabrication that exponentially reduces production waste, lead times, product inventory, and dependence on offshore manufacturing by bringing customizable production closer to the consumer. For more information, visit <a href="https://www.variloom.com">www.variloom.com</a>.

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<figure class="image"><img style="aspect-ratio:800/534;" src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/54123221287_a09013fbf4_c_6bd4f768e7.jpg" alt="54123221287_a09013fbf4_c.jpg" width="800" height="534"><figcaption>Photo courtesy of @design.bayarea and RVSF.co @rvsf.inc.</figcaption></figure>In October, Moon Creative Lab hosted&nbsp;<a href="https://designpaloalto.org/about/">Design Palo Alto</a> — a series of events for industry professionals focused on Innovation, Architecture, Tech, Startups, Ventures, Art, and more. The multiday series took place across various locations in Palo Alto and Stanford, California, featuring panel discussions, presentations, and tours of studios and homes.&nbsp;&nbsp;The event, held at Moon’s Palo Alto studio, kicked off with a thought-provoking discussion on "Design Meets Venture Capital," featuring Bill Burnett, Executive Director of the Life Design Lab at Stanford and co-author of the New York Times bestseller,&nbsp;Designing Your Life, alongside Tara Tan from Strange Ventures. They explored the evolving interplay between design, innovation, and investment, sharing insights from their extensive experiences with founders, tech giants, and investors over the years. “Their reflections brought in a diverse audience we were grateful for,” shared Peter Antonelli, Moon’s Global Head of Design. “The audience was very engaged, and we made a lot of great new connections!”&nbsp;<figure class="image"><img style="aspect-ratio:800/534;" src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/54123221722_845083edc5_c_307cbd082a.jpg" alt="54123221722_845083edc5_c.jpg" width="800" height="534"><figcaption>Photo courtesy of @design.bayarea and RVSF.co @rvsf.inc.</figcaption></figure>Following “Design Meets Venture Capital,” Peter presented&nbsp;<a href="https://designpaloalto.org/event/adaptive-by-design/">Adaptive by Design</a>, where he discussed Moon's human-centered design philosophy and how it shapes the products, services, and experiences we develop. “At Moon, design and entrepreneurship are highly symbiotic. Particularly with our early founders, design helps unlock emergent ideas by translating them into tangible, user-facing provocations, which in turn helps shape the path forward. Conversely, entrepreneurs often bring a holistic perspective that provides the essential constraints for design to thrive,” he says.&nbsp;<figure class="image"><img style="aspect-ratio:800/534;" src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/54123220167_d50047981f_c_06e447830e.jpg" alt="54123220167_d50047981f_c.jpg" width="800" height="534"><figcaption>Photo courtesy of @design.bayarea and RVSF.co @rvsf.inc.</figcaption></figure>Moon’s Chief Creative Officer, Mike Peng, then took the stage to elaborate on how we apply design in diverse ways to unlock value within Moon and in collaboration with founders. “Design to me is all about intention. It's about taking the time to think through what experience you want people to have and then executing it to the best of your ability," Mike says. "Whether it's our space, our programs, or how we communicate to the world, we want to make sure it feels very Moon — and that's why design is so important to all of us."&nbsp;This insightful event allowed us to engage deeply with the design community and offer them a sneak peek of Moon’s innovative projects. “Hosting events like Design Palo Alto lets us share Moon’s culture and initiate new conversations, opening doors to valuable future collaborations,” Peter explains.<figure class="image"><img style="aspect-ratio:800/534;" src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/54124067071_c199a43a7b_c_443918dd52.jpg" alt="54124067071_c199a43a7b_c.jpg" width="800" height="534"><figcaption>Photo courtesy of @design.bayarea and RVSF.co @rvsf.inc.</figcaption></figure>New collaborations and connections are a current focus of Moon Creative Lab, particularly for our new incubation program, Moon In-Residence. “One of our main goals is to bring even more creative energy to our Palo Alto studio through our Moon In–Residence program, which is designed to help entrepreneurs push their ventures to the next level,” Peter adds. With industry events like this one, Moon aims to bring the entrepreneur and startup communities together to create meaningful interactions that inspire creativity, diverse perspectives, and innovation.&nbsp;<figure class="image"><img style="aspect-ratio:800/534;" src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/54124523425_af3402bed1_c_45df758931.jpg" alt="54124523425_af3402bed1_c.jpg" width="800" height="534"><figcaption>Photo courtesy of @design.bayarea and RVSF.co @rvsf.inc.</figcaption></figure>To learn more about Moon’s In-Residence program and how you can get hands-on help and support for your venture,&nbsp;<a href="https://www.mooncreativelab.com/in-residence">check out our website</a>.If you’d like to collaborate and host an event or workshop with Moon, reach out to us with <a href="https://share.hsforms.com/1u98RYOcPTfefjoRhgX-xewcxaid">this form</a>.&nbsp;

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Key Learnings:<ul><li>Why creativity is essential for innovation</li><li>How to foster creativity</li><li>Developing a creative mindset</li></ul><hr>Creativity takes a certain degree of confidence, doesn’t it? It requires vulnerability, the uncertainty of what might come out and where it will end up. But how do you find that confidence that allows you to jump into something new? We sat down with Moon Creative Lab’s Chief Creative Officer, Mike Peng, to hear his take on finding creative confidence. &nbsp;<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Mike_Peng_702f14ff0b.jpg" alt="Mike Peng"><h4>Innovation needs creativity</h4>Innovation is all about creating something new to the world, and often, the way to get there means you need to do things differently. If you do things in the typical way, you will likely get typical results. “You have to use different processes and different tools to achieve out-of-the-box thinking,” Mike says.&nbsp;&nbsp;“The only way you can do that is to utilize creativity – creative tools, creative processes, and most importantly, a creative mindset. Doing so will enable you to get to an outcome that maybe wasn’t originally imaginable, which is exactly what innovation is all about. ”&nbsp;<h3>&nbsp;</h3><h4>Cultivating creativity</h4>The key to manifesting creativity is to ensure that you are fostering diversity. At Moon, experts in design, engineering, product, operations, and more come together to offer their unique perspectives. It’s this collaboration and exploring through others that allows creativity to thrive, which is something Mike is passionate about. “I think creative collaboration is really, really exciting. When you bring together different types of people who each have different backgrounds, skills, and experiences, you’re able to get different perspectives on the same problem. When you have different perspectives all working together, you can come up with something that’s way more interesting in the end, better than if you were to have done it alone.”&nbsp;Experimentation is another key to creativity, and an experiment isn’t always perfect. “We introduce tools like quick prototyping. I think oftentimes we try and perfect the thing we’re trying to create and wait until the very end to launch. But what we do at Moon is a rougher version, a rawer version that we can test into the world, learn quickly from it, and then re-launch an even better version.” So creativity can sometimes be scrappy and imperfect? Got it!&nbsp;&nbsp;<h3>&nbsp;</h3><h4>What is a creative mindset?</h4>Mike mentioned the importance of a creative mindset, but what does that mean? In some ways, it means being okay with not knowing what it means! “When you’re trying to create something new, we actually have no idea what the ‘right’ answer is. In school, we’re typically taught that there’s always a right answer and a wrong answer. But applying a creative mindset means that we’re going into the problem being okay not knowing what the answer is. We need to explore, try new things, embrace ambiguity. We need to remind ourselves to be okay with not knowing. I know it’s really hard, but that’s one of the things that I think is key to being creative,” Mike explains. “Often, we’re waiting for people to tell us which direction is right and which is wrong, but utilizing a creative mindset means you’re going to suspend judgment and explore options.”<h3>&nbsp;</h3><h4>Creative confidence at Moon&nbsp;</h4>“We’ve been able to apply a lot of different types of creativity to Moon’s projects,” Mike says. “This involves a lot of exploration and experimentation. Sometimes we launch a simple website just to see if potential customers are interested and will sign up! The thought is that if they do, that’s a great indication of traction. You know that we’re onto something. But that’s something you normally wouldn’t do, right? In most cases, you wouldn’t ever create a webpage until you’re actually done with a product, right?”&nbsp;Creative confidence sounds like the reassurance we need to be unsure. To be open to the unknown, not always knowing the answers, and making just about anything, never striving for perfection. Remember, being creative and innovative means doing something new and discovering what’s possible.Jump in. Find inspiration through others. Get scrappy. Experiment. And be ready for new possibilities. Creativity can be scary, but it’s the only way to create something new. As Mike encourages, “Embrace the ambiguity of not knowing what the answer is and then be open to what those potential solutions can be. I think that’s really exciting.”&nbsp;

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Mateus Rezende, Senior Design Lead at Moon Creative Lab, reports on a recent meetup event held in February 2023 in collaboration with&nbsp;<a href="http://canvas.co.com">Canvas Tokyo</a> and&nbsp;<a href="https://www.figma.com/">Figma</a>. What can someone do in three minutes? What about in three hours? In early February this year, Moon was happy to host our first public event directed at the creative and entrepreneurial communities in Tokyo. The formula was simple. We had a three-hour gathering, where the entire Moon team and Entrepreneurs-in-Residence could commingle with other designers, artists, developers, and entrepreneurs who live and work around Tokyo. The core of the event was an open mic session where anyone could present their portfolio, their personal projects, or pitch their startup in three minutes on stage. This gave presenters the opportunity to quickly share their passion to the entire audience for further collaboration and gather potential feedback.&nbsp; &nbsp;<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/machi_event_4700c763cf.jpg" alt="machi event.jpg"> This event was organized in partnership with&nbsp;<a href="http://canvas.co.com/">Canvas Tokyo</a>, an online platform where creatives can share their work, create discussions on an online forum, and find work on their recently launched Jobs page. We also had support from&nbsp;<a href="https://www.figma.com/">Figma Japan</a>, a widely known tool for UX and UI design. While Canvas Tokyo invited their community of creatives to bring physical works to be displayed on a gallery wall during the event, Figma gifted swag to those who were brave enough to take the mic for three minutes on stage. On the opposite wall from the gallery with displayed artwork there was a six-meter wide projection screen with an online white-board powered by FigJam where creators could place the digital version of their artwork. This wall contained lots of different real-time interaction which created an even greater engagement and unforgettable experience for attendees! &nbsp;<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/PXL_20230203_113522584_2_4e996a721f.jpg" alt="PXL_20230203_113522584 2.jpg"> Overall, it was an evening full of great conversation, endless laughter, and networking opportunities. Everyone had an opportunity to talk and meet with someone new.&nbsp;The only moment there was&nbsp;silence was when the open mic session had started. We heard from one of our Entrepreneurs-in-Residence, Satoshi Yoshida, presenting his venture GORIL, and even&nbsp; professionals&nbsp;in the business world who are also artists. Using only one illustrated image and a microphone in hand, those who did choose to present inspired the crowd at the event. &nbsp;<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Event_photo_c6fc8854c6.jpg" alt="Event photo.jpg"> This Open Creative Night was the first public event that Moon hosted, in partnership with Canvas Tokyo and Figma, hosted. The intention is to make this event into an ongoing series of gatherings. Our goal is to create a space in the heart of Omotesando where creatives, entrepreneurs and all ofMoon can commingle, learn, become inspired, and connect with people old and new.&nbsp; Be sure to check out our <a href="https://www.mooncreativelab.com/ja/stories/page/1">Moon Stories</a> for upcoming events!&nbsp;Matheus Rezende Senior Design Lead&nbsp; <a href="mailto:mateus@mooncreativelab.com">mateus@mooncreativelab.com</a>

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Moon Creative Lab, Canvas Tokyo, Figma event 

ILLUMINATE, an event series by Moon Creative Lab, shines a light on the next generation of business creators. It’s our way of connecting with teams and individuals across Mitsui to create something that’s never been done before within the company.On November 28, 2022, we hosted a kickoff event for the upcoming February ILLUMINATE at Moon Creative Lab’s Tokyo studio in order to inspire and educate future participants. Over 40 Mitsui &amp; Co., employees hoping to create new businesses gathered to learn how to create memorable pitches and attend business design workshops to further develop their ideas. Through group discussions, participants exchanged feedback on their ideas and brainstormed together to explore ideas even further.Kickoff Event Key Learnings<ol><li>How to create a memorable pitch&nbsp;</li><li>Define problems using design thinking&nbsp;</li></ol>All Mitsui employees were invited to share new business ideas with Moon through a company-wide open call. Once submissions closed, selected Idea Owners were asked to present their ideas for new business at the ILLUMINATE pitch event in February. If their idea is selected from the pitch event, they will be seconded to Moon to become Entrepreneurs-in-Residence (EIRs) and start their journey towards incubation.&nbsp;In order to grow excitement for the upcoming pitch event and help people learn more about Moon, we hosted a kickoff event with Moon Creative Lab team members. During this kickoff event, the Moon team provided a variety of programs to help potential idea owners and future entrepreneurs prepare for the upcoming event.&nbsp;Some of these programs included a workshop explaining the different types of Moon offerings and support towards business creation. Additional workshops offered tips on how to create a memorable pitch and how to refine ideas using design thinking.<h2>1.How to create a memorable pitch</h2><figure class="image"><img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/L1500034_1bc6c9ba8b.jpg" alt="L1500034.jpg"><figcaption>&nbsp;Tomoyuki Takada, Head of Growth at Moon Creative Lab, explains how to create a memorable pitch.</figcaption></figure>Tomoyuki Takada, Head of Growth at Moon Creative Lab, gave participants tips on how to create a memorable pitch. He shared that in order to see your business idea come to life, you need to give a convincing pitch to receive any sort of investment. In order to do this, Tomoyuki stated that it’s important to create a memorable pitch, which you can do by following these six components:<ol><li>Keep it simple&nbsp;</li><li>Share the unexpected&nbsp;</li><li>Be specific&nbsp;</li><li>Share reliable facts</li><li>Make it emotional&nbsp;</li><li>Tell a good story&nbsp;</li></ol>Tomoyuki emphasized that it's important for entrepreneurs to be able to explain their ideas simply in just a few words. For example, explaining your idea by comparing it to existing services and products that people are familiar with such as Uber, AirBnb, or Google.&nbsp;One example might be, "Uber that arrives at your home to watch your kids."Tomoyuki also explained the importance of including unexpected information to surprise listeners by incorporating expressions using the five senses such as color, smell, taste, sound, and temperature. He also mentioned tips on including research to ensure reliability, telling personal experiences to convey emotions and reliability, and telling ideas in a story-based manner.<h2>2.Workshop: Define problems using design thinking</h2><figure class="image"><img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/DSCF_6947_3af1ce85fd.jpg" alt="DSCF6947.jpg"><figcaption>Brainstorming using post-it notes</figcaption></figure>In this specially designed 90-minute workshop, participants experienced a condensed version of the design thinking process, which normally takes a few days or weeks. Similar to Moon's incubation process, participants went through several brainstorming sessions to identify challenges and their personal visions. Participants were able to identify the four key processes to prepare for research:&nbsp;<ol><li>Painpoint mapping&nbsp;</li><li>User exploration&nbsp;</li><li>Bias check&nbsp;</li><li>Research preparation&nbsp;</li></ol>Participants need to not only identify issues and problems themselves, but also the reason why. Clarify motivations by answering questions like, “Who is impacted and how? What are their needs?” And by asking questions from various perspectives, as shown below, we can make ideas more concrete.<ul><li>What are the users’ needs?&nbsp;</li><li>Which of these needs are unfulfilled?&nbsp;</li><li>Are there any needs that users are not aware of, but will notice once it’s mentioned? &nbsp;</li></ul>Identifying questions and using the answers to help clarify issues can make your pitch more convincing.&nbsp;Once issues have been identified with a painpoint map, examining market data can help understand feasibility. Analyzing the data can show how many people are experiencing the problem trying to be solved and find more details about target users.&nbsp;When brainstorming, it’s more about quantity than quality. It is important not to judge the quality of an idea right away, but to focus on visualizing the ideas. Map hypotheses and questions while being aware that ideas can be biased.After identifying ideas, clarify the vision based on achievements, construct a story, consider what kind of hypothesis testing is necessary, and prepare for the next stage: research.<h3>Participants’ reflections</h3><figure class="image"><img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/3_2113d5c560.jpg" alt="懇親会 3.jpg"><figcaption>Kickoff social was held at Moon Tokyo Studio following the workshops</figcaption></figure>Some people who attended the event arrived with business ideas in mind, but there were also attendees who were genuinely interested in Moon and design thinking. A wide range of participants gathered, ranging from those with extensive overseas work experience to individuals in their first year at Mitsui. Moon team members also had a chance to interact and get to know participants even better.&nbsp;Be sure to stay up to date on ongoing ventures and newly selected ideas to be incubated on our website’s&nbsp;<a href="https://www.mooncreativelab.com/ventures">venture page.</a>&nbsp;&nbsp;&nbsp;Recommended Related Articles・<a href="https://www.mooncreativelab.com/stories/ascend-zero">Building Ascend From 0 to 1</a>・<a href="https://www.mooncreativelab.com/stories/prototypes">Low-Fi Prototypes for High-Tech Solutions</a>・<a href="https://www.mooncreativelab.com/stories/entrepreneur-journey">Beginning the Entrepreneur Journey</a>

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