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<a href="https://www.lullabysleepbaby.com/">Lullaby</a>, a personalized sleep training service and platform for parents and their newborns, has collaborated with industry leader Pigeon Corporation launching a new service together that provides individual online consultations for breastfeeding, diet, and childcare.&nbsp;<h3>Key Learnings</h3><ul><li>Lullaby enhances their app with new consultation service</li><li>Meet the consultants&nbsp;</li><li>Research reveals mothers’ top 3 concerns&nbsp;</li><li>Hearing from the consultants</li></ul><hr><figure class="image"><img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/image3_c4541eac51.png" alt="lullaby_pigeon_image3.png"></figure><h3>Lullaby enhances their app with new consultation service &nbsp;</h3>As Certified Pediatric Sleep Consultants1 and under the supervision of doctors, Lullaby provides the latest research on baby sleep health and information tailored to parents in Japan. In addition to its existing infant sleep training service, Lullaby has recently launched a new range of consultation services for parents, including breastfeeding, weaning, and childcare.Through a partnership with Pigeon Corporation, which focuses on creating a more baby-friendly world through its products and services, Lullaby is able to offer more consultation services than ever before. By having access to industry experts such as midwives, nutritionists, weaning/infant food advisors, childcare professionals, speech therapists, physical therapists, teachers, and many others, new parents are able to get the guidance and resources they need throughout their parenthood journey.&nbsp; &nbsp;<h4>&nbsp;</h4><h3>Meet the consultants&nbsp; &nbsp;</h3>Fujiko: nursery teacher Childcare consultation services for mothers and caregivers by a childcare professional, including advice on how to interact with and talk to children to promote their physical and mental development.Momo Mommy: nutrition Consultation on baby and toddler food, including how to prepare easy and healthy food for your child.&nbsp;Hana: midwife from Kaneko Midwifery Clinic Provides help with breastfeeding and weaning.Kaori: Montessori educator and nursery teacher Offers guidance on childcare for children up to 3 years old.&nbsp; &nbsp;<h4>&nbsp;</h4><h3 style="text-align:justify;">Research reveals mothers’ top 3 concerns &nbsp;</h3><figure class="image"><img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/image1_851d1bee06.png" alt="image1.png"></figure>After surveying mothers of children who are 0-11 months old, the team learned that the top three concerns for new mothers are breastfeeding, sleep, and baby food.2 Though these things are all normal for new moms, concerns could be about their baby not taking to breastfeeding, not sleeping through the night, having allergies, or being introduced to new foods at the right time.Additionally, interviews with Lullaby app users3 revealed that the ideas about breastfeeding, sleep, and baby food differ from family to family and are difficult to discuss with others, thus creating a need for more individualized consultations with specialists. &nbsp;<h3>Hearing from the consultants &nbsp;</h3>To choose their consultants, Lullaby worked with Pigeon to conduct a series of monitor tests where users were able to consult with area experts. &nbsp;Consultation topic: dealing with the “terrible twos” Consultant: Fujiko, nursery teacherUser feedback: “I was able to talk with her in a very friendly atmosphere and relaxed my shoulders about how to deal with the early stages. It was helpful that she gave me ideas on how to deal with my child and ideas to ease my way of thinking. It was very easy to talk to her! I was impressed with the idea of making food a fun event. I was also impressed by what she said when I told her that my daughter sometimes doesn't eat and I worry about whether she is getting enough nutrition.”&nbsp;Consultation topic: Montessori education Consultant: Kaori, Montessori teacherUser feedback: “I hated myself for getting angry and frustrated when I was working with children, but I was relieved when [Kaori] said that it is difficult unless I know why the child is behaving the way he or she is. She told me why my child was acting the way he was, what he was interested in by age, and not only that, she told me about my son's actual behavior. Just knowing how I should treat my son in these situations and what he is interested in at this time has made me less frustrated than before, and I have learned to be calm with my son and allow him more time for his behavior. As for playing at home, there are many items that can be found at 100-yen stores, and I can quickly incorporate them into my home, so I feel that I am able to spend more time at home on holidays and rainy days, and I feel more fulfilled.”&nbsp;Consultation topic: how to play with children as they grow Consultant: Kanako, physical therapistUser feedback: “First of all, I am surprised and grateful that the process from application to individual consultation went so quickly and that I was able to discuss my concerns right away. In my case, my concern was about my child turning over. In child-rearing books, it is written only that ‘it is time for the child to be able to turn over,’ etc. I did not understand how the child's body works to turn over, and was puzzled as to why the child did not turn over very often. This time, I learned a lot by learning in detail about the causes of not turning over and the mechanism of turning over. First, she praised me for what my child was doing, and then told me what I was not doing or what I was missing, so I could easily accept her advice. Also, Kanako taught us by using her body, so it was easy to visualize what she was doing.” &nbsp;For more information about Lullaby, visit their <a href="https://www.lullabysleepbaby.com/">website</a>, <a href="https://twitter.com/lullaby_nenne">Twitter</a>, and <a href="https://www.instagram.com/lullabysleepbaby/">Instagram</a>.You can download the Lullaby app via <a href="https://apps.apple.com/jp/app/lullaby-%E4%B9%B3%E5%B9%BC%E5%85%90%E3%81%AE%E5%AF%9D%E3%81%8B%E3%81%97%E3%81%A4%E3%81%91%E3%82%B5%E3%83%9D%E3%83%BC%E3%83%88%E3%82%A2%E3%83%97%E3%83%AA/id1541996755?shortlink=c40c4a7&amp;pid=Official_site&amp;c=Official%20Site_LP&amp;is_retargeting=true&amp;af_dp=https%3A%2F%2Fapps.apple.com%2Fjp%2Fapp%2Flullaby-%25E4%25B9%25B3%25E5%25B9%25BC%25E5%2585%2590%25E3%2581%25AE%25E5%25AF%259D%25E3%2581%258B%25E3%2581%2597%25E3%2581%25A4%25E3%2581%2591%25E3%2582%25B5%25E3%2583%259D%25E3%2583%25BC%25E3%2583%2588%25E3%2582%25A2%25E3%2583%2597%25E3%2583%25AA%2Fid1541996755">iOS</a> and <a href="https://play.google.com/store/apps/details?id=com.lullabysleepbaby.app">Android</a>. &nbsp;Sources 1. Certified by the Consultant of Infant Sleep Association (CISA) 2. Pigeon research (conducted in May 2022, web-based survey, 500 mothers with first child aged 0-11 months) 3. Lullaby app user interviews (conducted from January to February 2023, interviewed about 50 people) &nbsp;

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Problem definition is the first step in creating a business. At Moon Creative Lab, we emphasize the importance of first delving into problem definitions from multiple angles. In the business incubation process, it is only after a problem is defined that a vision or concept can be created.In this article, we introduce essential tips that can be applied to problem definition and user-research preparation. Table of Contents<ul><li>Four essential tips in problem definition&nbsp;</li><li>Tennis Bear as an example&nbsp;</li><li>Necessary rules in brainstorming</li><li>How to check your bias&nbsp;</li><li>Preparation for user research&nbsp;</li></ul><hr><h3>Four essential tips in problem definition</h3>Defining a problem is the first step needed before creating a project vision or concept. It is necessary to consider various factors such as what are the users' problems, who are the people in need and whether there are competitors.There are four points we analyze at Moon to help us define the problem we are looking to solve.&nbsp;①&nbsp;Pain Points + AspirationsTo make problem definitions more concrete, we need to know the challenges people are facing. We try to identify the problem by answering the following questions:What needs currently exist? &nbsp; What are the unfulfilled needs? Are there any needs that people aren't aware of?&nbsp; ②&nbsp;Problem Scale + Opportunity&nbsp;Analyzing the problem with statistics and other data can help better understand the scale and severity of needs. The results of further investigation can help provide hints for identifying solutions. If there is no data found, we can conduct simple research such as interviews to help identify the specific solutions needed. &nbsp;③&nbsp;User ExplorationIdentify ideas that could have potential solutions and start thinking about the end users.&nbsp;Identifying both the users and related stakeholders can help better understand the overall structure of the business. It is important to identify all stakeholders as clearly as possible and visualize them on a map. <img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/_ff3826e98e.jpg" alt="ユーザーエクスプロレーション.jpg">④ Can We Test?We need to understand the current market and user behavior, confirm how they are currently dealing with problems, what competitive services are available, whether they can be solved with existing services, etc., and examine whether new solutions are needed.<h3>Tennis Bear as an example</h3><img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Tennis_Bear_9bafde6d4d_5dc583f819.jpeg" alt="Tennis_Bear_9bafde6d4d.jpeg">Let's look at <a href="https://www.mooncreativelab.com/ja/ventures/tennis-bear">Tennis Bear</a> which is part of Moon's venture portfolio. Tennis Bear is a digital sports platform that brings recreational players together in Japan that allows users to search and make reservations at local tennis courts. Tennis Bear also allows users to search for players of the similar level as themselves.&nbsp; Below we apply the four essential tips in problem definition for Tennis Bear.&nbsp;① Pain Points + Aspiration.&nbsp; Before there was no way to check court availability online. Finding players at a similar skill level was a struggle among tennis players and these factors became important insights in finding what was needed as a service.② Problem Scale + Opportunity.&nbsp; The team identified the size of the tennis population, the number of courts, how many players are having troubles finding other players and how serious it is for users who love tennis.③ User Exploration.&nbsp; The Tennis Bear team examined various user scenarios such as experienced or inexperienced players, whether they play at a tennis club or whether they are tennis court owners or instructors.④ Can We Test?&nbsp; Tennis Bear searched for an online website that allowed users to check courts’ reservation status. What they found was that there was no service to make a reservation by searching for the availability of tennis courts. Based on this finding the team developed a function that allows users to search and reserve courts all at once.&nbsp; After the service was launched, Tennis Bear realized users were having a hard time finding training partners of a similar level. The team then added a function that allowed users to search for players of a similar level.&nbsp;<figure class="image"><img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/_be63be5dbe.jpg" alt="ポストイットはる.jpg"><figcaption>Brainstorming session using Post-its</figcaption></figure><h3> Necessary rules in brainstorming</h3>Quantity Over Quality&nbsp;Before starting a discussion on your initial problem space, realize this is just the starting point. A single idea often leads to many more ideas in a brainstorming session. The best brainstorming sessions thrive when they are open discussions valuing any and all ideas, and opinions. Remember that quantity is encouraged over quality here!&nbsp;Don't Judge Ideas Right AwayYou might want to judge some of the ideas shared right away which is natural. It's important to have an open mind and consider various possibilities without jumping to conclusions.&nbsp;Steps for a successful brainstorming session.<ol><li>At first, try to come up with ideas by yourself&nbsp;</li><li>Share and discuss ideas with others&nbsp;</li><li>Group similar ideas together &nbsp;</li><li>Vote and pick ideas to prioritize&nbsp;</li></ol>Prioritization can be discussed and decided over time but voting is more effective especially when time is limited.&nbsp;After identifying your problem definition and running a proper brainstorm you'll next need to identify any biases.&nbsp;<h3>How to check your bias</h3>Doing a bias check after sharing honest opinions during a brainstorm session is important to make sure you have seen all perspectives of an idea (not just your own).&nbsp;After the brainstorming session you'll want to separate the hypotheses from the questions. Hypotheses are statements that seem to be true about the ideas where as questions ask whether there is prejudice or risk against that hypothesis.<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/_dd80ad9d12.jpg" alt="バイアスチェック.jpg">By analyzing the hypotheses and questions you are able to identify speculation and potential risks. Often times if you are unsure about a hypothesis you will need to consider more research or asking an expert. &nbsp;<h3>Research Preparation</h3><img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Design_research_thumbnail_7d739434e4.jpg" alt="Design research thumbnail.jpg">After narrowing our focus through the bias check process the next step is preparing for research. There are two items that are required in order to proceed: a strong vision and a game plan.&nbsp;Clarifying the vision plays a big role in deepening the shared goal and solutions among project members. Think about what needs to be shared to properly communicate your idea to others. Some questions you might ask include:What kind of influence would this create on people, and on whom? What kind of world do you want to create?&nbsp; What is the motivation?&nbsp; What are the barriers?&nbsp;Next, you'll want to develop a game plan which outlines the research plan and concept design. Start by identifying these questions:&nbsp;Who should we talk to?&nbsp; What are the risks?&nbsp; How serious is each risk?&nbsp;Based on the content identified through the brainstorming, we can easily answer these questions with confidence to create a shared vision among team members and develop a game plan.&nbsp;<h3>Next steps after Problem Definition&nbsp;</h3>Moon's incubation process moves from problem definition is just the first step to building a business idea. The next steps include clarification of vision, concept design, user research, prototyping, and product launch.This process is based on the design research methodology. Be sure to learn about the next steps here on Moon Stories!

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Parental Guidance Advised: Lullaby Launches New Services With Pigeon

Problem Definition When Starting a Business

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design research - Moon Stories Blog

Parental Guidance Advised: Lullaby Launches New Services With Pigeon

Problem Definition When Starting a Business

In The News

What does Artificial Life reveal about us?

The optimal solution between remote and office: who chooses where to work

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