Tennis is growing in popularity in Japan, however, there are still barriers to casual play. These barriers include high occupancy of local courts and no digital scheduling programs. Recreational players find it challenging to play tennis whenever and wherever they want. The challenge is to simultaneously develop both the supply side (tennis court providers on antiquated booking systems) and demand side (tennis players, coaches, etc).
Tennis Bear enables casual players to find and reserve a local court through a rich digital experience. Tennis court operators benefit from wider visibility of their respective courts and insights from player behavioral data. Tennis Bear's two-sided marketplace has the potential to create network effects (tournaments, player communities, etc.) that can be repeatable across other sports such as basketball, soccer, etc.
Kei Esaki
Infrastructure Project Business Unit
Hiroyuki Mashihara
NTT DATA
Interview with Hiro Narihara, EIR of Pioneer Guild.
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