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The last couple of years have been challenging for many of us, with Moon being no exception. We have grown our talent significantly to help support all of our projects and ventures, but many of us have still not met each other in person! With the ability to travel again, we can go back to working collaboratively with in-person teams and start making an even bigger impact on all our ventures. Many signs point to an optimistic change coming in this fiscal year — a change that we are all looking forward to.<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Moon_s_Full_Pyramid_c06b3dc4da.png" alt="MoonCreativeLab_Mission_Pyramid"><h3>Our Guiding Light</h3>To help everyone better align ourselves to our Purpose, Mission, and Values, we have introduced what we’re calling “The Pyramid of Clarity.” This framework was created to do exactly as its name indicates — give us all clarity on what our goals and priorities are for FY23 — and to remind ourselves exactly WHY we’re doing what we’re doing.At the top of the pyramid lies our Purpose, Mission &amp; Values — the same Purpose, Mission, &amp; Values that Moon created during our inception in August 2018. These will always be Moon’s guiding light:<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Guiding_Light_24251779cb.jpg" alt="Guiding Light"><hr><h3>Our FY23 Goals and Objectives</h3>As we reflect on Moon over the last few years, there are three key questions we should always be asking ourselves:Question 1 Are we doing everything we can to push our ventures forward?Question 2 Are we constantly innovating and launching bold experiments?Question 3 Are we telling stories of both our successes and our challenges to maximize learning?<hr>If we can continuously answer “yes” to these questions, we know we’re on the right track. Thus, answering these questions are Moon’s top-line goals (and what success looks like) for FY23:Goal 1: Progressing Ventures are making progress by showing increased traction.Goal 2: Innovating&nbsp; Ventures are constantly innovating to push their venture forward.Goal 3: Storytelling Ventures are telling more stories to increase engagement within Mitsui.<hr>For each of these goals, we created a metric to help us track our progress throughout the fiscal year:Metric 1: Progressing 100% of Moon’s ventures achieve their North Star Metrics (NSM).Metric 2: Innovating 100% of Moon’s ventures conduct one bold and innovative experiment.Metric 3: Storytelling Moon shares at least 50 stories of our ventures to Mitsui and beyond.<hr>This fills out the next layer of the Pyramid of Clarity:<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Pyramid_of_Clarity_fbc595e1ea.png" alt="Pyramid of Clarity"><h3> Our FY23 Key Priorities</h3>To help us achieve success in FY23, we have identified six Key Priorities for Moon:<hr>Priority 1 Focus to ProjectsLeverage Moon’s skills and experience to increase the opportunity for our EIRs and ventures.This priority really focuses on Moon’s effort to incubate ventures in its earliest stages. It ensures that we continue to work closely with EIRs to help them grow and push their venture forward to reach an initial MVP that’s launched into the market.<hr>Priority 2 Expand Engagement Within MitsuiCreate direct impact on Mitsui BUs and subsidiaries by bringing dedicated focus to Org Ventures.The majority of new projects starting in this fiscal year will be Organizational Ventures — new businesses that we create alongside Mitsui BUs and subsidiaries. With that in mind, this year will involve a lot of relationship-building with BUs directly to figure out the right projects to work on together.<hr>Priority 3 Explore the Next FrontierDefine and extend capabilities of Moon Division so that there is a streamlined launchpad to create NewCos.With four ventures currently in Moon Division and one venture that’s a newly formed NewCo, one of our priorities this year will be helping define how to better support each of these ventures at this later stage and paving the way for the next set of ventures.<hr>Priority 4 Build a Culture of LearningLeverage Moon’s knowledge to improve the quality of ideas and enable faster starts for our ventures.Last fiscal year, we prototyped a version of Moon Academy and Space Camp aimed to help inform and educate Mitsui employees around creativity and entrepreneurship and better onboard them into Moon. This year, our priority is to take both of these programs to the next level.<hr>Priority 5 Begin to Expand Our InfluenceExplore new areas where we can build inspiring content and networks for Moon, Mitsui, and beyond.This fiscal year, we want more Mitsui employees worldwide to know and be inspired by Moon. We also want to start finding ways to inspire people outside of Mitsui. This priority will focus on launching a few experiments to help pave the way for Moon’s future.<hr>Priority 6 Empower Our TeamsEnsure our people feel supported in an environment that’s energizing and inspiring.As our work environment continues to change, we need to continue to ensure that everyone at Moon feels supported and energized by the organization. This priority will ensure that we look after Moon’s people and culture and do our best to make it thrive. &nbsp;<hr><h3>The Full Pyramid</h3>So, how does this all come together? With Moon’s Purpose, Mission, and Values at the top of the pyramid, and Moon’s FY23 Goals and Priorities filling out the next layer, the final base of the pyramid is made up of each department’s team goals and each person’s individual goals.A big reason for creating the “Pyramid of Clarity” is so that each person who works at Moon can see how their own personal goals ladder up to Moon’s FY23 Goals and Priorities, and to the guiding direction of the company.<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Moon_s_Full_Pyramid_c06b3dc4da.png" alt="Full pyramid"><h3> Bringing It All Together</h3>We have a lot of ambitions for FY23 and after just two months in, we’re feeling good about what needs to be done for us to achieve success. This doesn’t mean it’ll be easy! Borders aren’t completely open yet and we still have a number of challenges to work through to make the organization thrive. That being said, we remain hopeful and optimistic that we will continue to help “light the way for all of our creative potential.”If you have any questions or thoughts around our plans for FY23, or if you would like to find a way to work together, please feel free to reach out to us at <a href="mailto:hello@mooncreativelab.com">hello@mooncreativelab.com</a>.Mike Peng&nbsp; Chief Creative Officer&nbsp; <a href="mailto:mike@mooncreativelab.com">mike@mooncreativelab.com</a>

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What do you get when you cross a <a href="https://medicha-jp.com/">meditation retreat</a>, a child-care center, and a karaoke bar? A day full of analogous research in Tokyo!Dell Dela Torre and Grace Aldas are two Entrepreneurs-in-Residence (EIRs) working with us at Moon to develop their concept for Inna Circle (previously MOM247), a community that seeks to reduce the stressors of everyday motherhood. After weeks of interviews which took place across Singapore, Manila and Tokyo, we found that the biggest pain points for new moms are physical isolation and the difficulty finding places where their children are taken care of so that they could spend a little time focusing on themselves.To learn how these spaces work and what makes a space welcoming to mothers and their children, we set off to find comparable examples that already exist in the world. This is the heart of analogous research: knowing that there is an existing solution that you can learn from and apply to your problem. In this way, analogous research embraces the practice of genchi genbutsu – seeing real people to better understand a problem and possible solutions.<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/MOM_247_Research_e9736ebe48.jpg" alt="MOM247+Research.jpg">To find out how to create a space where moms could feel safe and relaxed, we visited a meditation center. This visit revealed the importance of a well-trained host who could guide guests and create an environment of trust and peace of mind.Our next visit was to a <a href="https://shibuya-city-neuvola.tokyo/facility/coshibuya/">government-run child-care center</a>, where we learned how moms interact with each other when they have a worry-free place for their kids to playTo get an idea of the kind of environment both kids and adults enjoy, we visited a karaoke bar that catered to moms. We found out that the most important features were soundproofing, fall-proof surfaces, and adult food and beverages. &nbsp;These analogs gave us new ways to look at our users, further understand their pain points, and design better solutions. Inna Circle is not trying to build a meditation center, a day care, or a karaoke bar, but there is a lot to learn from these places about designing welcoming and worry-free environments specifically for moms. Analogous research reminds us that the solution often already exists for a different user or problem. Our job as innovators is to practice genchi genbutsu in unexpected places and apply it in unprecedented ways.Linda Pantale&nbsp; Program Manager&nbsp; <a href="mailto:linda@mooncreativelab.com">linda@mooncreativelab.com</a><img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/MOM_247_Team_8ead5ad506.jpg" alt="MOM247+Team.jpg">

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I must admit I’ve been guilty of it. I’ve bought the latest and trendiest clothes knowing full well its shelf life in my closet will last me one season – two max. And according to the <a href="https://www.prnewswire.com/news-releases/fast-fashion-global-market-report-2022-301531964.html#:~:text=The%20global%20fast%20fashion%20market%20is%20expected%20to%20grow%20from,(CAGR)%20of%208.8%25.">Fast Fashion Global Market</a> report, I’m not alone in my buying habits. The fast fashion industry is expected to grow from $91.23 billion in 2021 to $99.23 billion over the course of 2022. This trend in fast fashion, which is described as low-cost designs that are quickly transferred from the runway to stores, is only adding to a well-known sustainability problem in the fashion industry.&nbsp;<figure class="image"><img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Screen_Shot_2022_06_08_at_2_19_59_PM_36b19acbd7.jpg" alt="Screen+Shot+2022-06-08+at+2.19.59+PM.jpg"><figcaption>Photo by <a href="https://unsplash.com/@riolec?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText">Rio Lecatompessy</a> on <a href="https://unsplash.com/s/photos/fast-fashion?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText">Unsplash</a></figcaption></figure>The fashion industry is responsible for 10 percent of the global carbon emissions and is expected to rise by more than 60 percent by 2030 according to the <a href="https://unfccc.int/news/fashion-industry-un-pursue-climate-action-for-sustainable-development">UNFCCC</a>. And what about clothing that’s not purchased or is discarded? About <a href="https://remake.world/stories/news/are-our-clothes-doomed-for-the-landfill/">80% of donated or discarded textiles wind up in landfills</a> – that’s 92 million tons of clothing globally. These textiles can take up to <a href="https://medium.com/@lavsmohan/can-data-solve-the-environments-fashion-problem-781d9c19767d">200 years to decompose</a> – releasing dangerous methane gas into the atmosphere in its very slow death.&nbsp;<figure class="image"><img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Screen_Shot_2022_06_08_at_2_25_09_PM_2655f92c3a.jpg" alt="Screen+Shot+2022-06-08+at+2.25.09+PM.jpg"><figcaption>Photo by <a href="https://unsplash.com/@bakhrom_media?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText">Bakhrom Tursunov</a> on <a href="https://unsplash.com/s/photos/landfill?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText">Unsplash</a></figcaption></figure>But what if we can have fast fashion at our fingerprints and make it recyclable? &nbsp;<h3>The Best of Both Worlds: Quick and Sustainable Fashion with 3D Printing Technology</h3><a href="http://www.mooncreativelab.com/">Moon Creative Lab</a> is looking to revolutionize how fashion is created, consumed and recycled with innovations in 3D printed materials. This project, created in partnership with fashion designer <a href="https://www.instagram.com/danitpeleg3d/">Danit Peleg</a>, involves the research and development of wearable fabrics from recyclable plastic filaments. (More about Danit: In 2018, she was recognized as one of Europe’s Top Women in Tech by Forbes. In 2019, the BBC named her as one of the 100 most inspiring and influential women in the world.) Using 3D printing technology, this patent-pending material can be used to create fashion on demand that is both comfortable and environmentally friendly.&nbsp;<img class="image_resized" style="width:25%;" src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Screen_Shot_2022_06_08_at_2_26_09_PM_10465d3fd3.jpg" alt="Screen+Shot+2022-06-08+at+2.26.09+PM.jpg"> <img class="image_resized" style="width:25%;" src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Screen_Shot_2022_06_08_at_2_28_37_PM_6550016493.jpg" alt="Screen+Shot+2022-06-08+at+2.28.37+PM.jpg"> Instagram: @<a href="https://www.instagram.com/danitpeleg3d/">danitpeleg3d</a>Imagine 3D printing an outfit from a file on your computer in the comfort of your own home. If trends change, you can reuse the material from your old outfit to print another one! This is fast fashion that you can feel good about! &nbsp;Moon is working on a number of projects with major fashion brands to apply this new technology and patent-pending material in exciting new ways! Still lots to come from this developing space, but I am personally proud of the work the Moon team and Danit have done so far!We’ll be sure to share more on the progress of this project in the months to come!Mary Ann Gallo Chief Marketing Officer <a href="mailto:maryann@mooncreativelab.com">maryann@mooncreativelab.com</a>

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Moon Creative Lab continuously honors the incredible women around us who connect, create, and inspire us every day, but on International Women’s Day, we joined the world in celebrating women everywhere.<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Moon_Womens_Day_2022_1_B_100_e1649126417814_31ce2a0edc.jpg" alt="MoonCreativeLab_Womens_Day_2022">Much like the groundbreaking first footsteps on the moon set the path for progress, women have been pioneering and paving their own way towards equality across the world. And as March comes to a close, we can’t forget to mention that not only was it Women’s History Month, but International Women’s Day was celebrated on March 8.<figure class="image image_resized" style="width:50%;"><img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/IWD_768x576_af989a0e3c.jpg" alt="IWD-768x576.jpg"><figcaption>Striking the “break the bias” pose for International Women’s Day.</figcaption></figure>Throughout the second week of March, we collaborated with our parent company to organize an interactive booth and fun workshops, which resulted in over 200 participants in Tokyo, Japan. In addition to wearing purple clothes and purple masks to align with the official color of International Women’s Day (IWD), taking photos with the IWD #breakthebias pose, and displaying the names of women who actively inspire and contribute to a better world, we held workshops that promoted the awareness of bias through interactive quizzes, games, and thoughtful discussions.We celebrated all the wonderful and brave women across the globe by adding our favorite songs from female artists to a <a href="https://old-site.mooncreativelab.com/2022/04/moon-creative-lab-celebrates-women-around-the-world/#:~:text=artists%20to%20a-,Spotify%20playlist,-%2C%20sharing%20objects%20that">Spotify playlist</a>, sharing objects that remind of us women we admire, learning about bias and how we can help accelerate women’s equality, and getting inspired by Ari Horie, founder and CEO of <a href="https://womenstartuplab.com/">Women’s Startup Lab</a>, who shared her experience in increasing women’s contribution to the growth of business and entrepreneurial success.<figure class="image image_resized" style="width:50%;"><a href="https://open.spotify.com/playlist/08mlu0zcgFW5bLbjpaiZ4E?si=00741a5b2afe406f&amp;nd=1"><img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/IWD_spotify_768x540_154bc72bfb.jpg" alt="Spotify playlist"></a><figcaption>We created a playlist full of our favorite women in music. Follow along!</figcaption></figure>International Women’s Day was also a great opportunity to hear from some of our women Entrepreneurs-in-Residence here at Moon. We talked to Guihua Hong, the founder of audible learning platform <a href="https://www.voox.me/">VOOX</a>, and Grace Aldas and Dell Delatorre, who have recently joined Moon as founders of MOM247, a platform and community for mothers. (*Answers have been edited for clarity.)What advice would you give to others who are experiencing bias?Dell: As a woman, empower yourself so companies can see your worth as a woman. If you’re accepted to do admin work, go out of your way to improve yourself and learn new skills so the company would see that you are also fit or have the potential to be capable of a different skilled role. Having dialogue with HR about gender shouldn’t be the main concern in job qualification, even in smaller roles.Grace: Accept that there will always be different perspectives, but also help promote self-awareness and mindfulness about our own unconscious biases.Hong: Anyone may have bias. We need to be more kind and tolerant, listen to different voices by having more open-minded conversations, and try to understand different sides. Do more and deliver the outcomes by actions rather than talking or explaining about the standpoint as a woman. If the bias is still there after you’ve made all the efforts you can, then leave it without any regret.<hr>The week of International Women’s Day was an influential one. We celebrated the social, economic, cultural, and political achievements women have contributed to our society, and learned about and honored women in our lives, around the world, and throughout history. We can’t help but to be moved by these admirable women and acknowledge the significant impact they have on us every day.

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Illuminating the value of entrepreneurship in Japan has long been one of our core drivers at Moon Creative Lab.<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Monju_scaled_e1648775947520_1da5461d0e.jpg" alt="Moon_Creative_Lab_Monju">We realize that there is so much untapped creative potential that just needs a great place to flourish. To help foster a society of innovation and entrepreneurship, we’ve recently partnered with the <a href="https://waseda-keio-business-union.com/">Monju Business Contest</a>, an event organized by students from top Japanese universities like Waseda University and Keio University. From February 12 to March 12, 125 students in the fields of business, art, and tech experienced various aspects of creating a business and sparked their entrepreneurial spirit.Students were divided into four leagues that each had their own challenge, with five different teams in each league. Our challenge for the teams in the Moon league was to create new, mission-driven businesses that are built on ethical consumption. As we help build and launch new business for Mitsui &amp; Co. and beyond, it is embedded in our purpose that good business should be good for the world, too – human-centered and focused on making life, society, and the earth better in some way.<figure class="image"><img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/DSC_3031_1_768x512_f4d2a10b31.jpg" alt="DSC3031-1-768x512.jpg"><figcaption>Students kick off the Monju Business Contest.</figcaption></figure>Students in the Moon league participated in working sessions at our Spring Terrace studio in Tokyo to develop their ideas. We even had the head of our Tokyo studio, Mr. Tomoyuki Takada, teach students on how to make an effective, memorable pitch to prepare them for their upcoming pitch event, the final part of the Monju Business Contest.The lesson was well received by the students. “It was very helpful to understand the tips for making a clear pitch. It was very persuasive,” said one student. Another added, “the lectures were very intensive in a short time, so I was able to concentrate and absorb a lot of the content.”Throughout the contest, Moon Creative Lab helped students unlock their creativity and guided them through the many stages of entrepreneurship. They got a first-hand look into what building a business looks like from different perspectives and learned everything it takes to turn an idea into a venture, from creating and managing to prototyping and pitching an idea.<figure class="image"><img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/DSC_3159_768x512_8d779bf542.jpg" alt="DSC3159-768x512.jpg"><figcaption>Conceptualizing and developing ideas at Moon’s Spring Terrace studio in Tokyo.</figcaption></figure>After developing their business ideas, all teams pitched their ideas to a panel of judges. After two rounds of pitch presentations, two teams from the Moon league made it to the final round but, unfortunately, were not picked as the final winner. They did, however, present their pitches to the entire Moon Creative Lab team, which were met with enthusiasm, encouragement, and positive feedback.The Monju Business Contest was an incredible opportunity to not only help Japan’s future entrepreneurs create the next world-changing idea, but to also encourage and drive creativity and entrepreneurship in Japanese society. We at Moon Creative Lab were deeply honored to be a part of this contest and we can’t wait to see the terrific work these young entrepreneurs will do in the future.See the press release <a href="https://www.value-press.com/pressrelease/289847">here</a> (in Japanese).

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Moon’s FY23 Goals & Priorities

Learning From Analogous Research

Sustainable Fashion With 3D-Printing Technology

Celebrating Women's International Day

Moon Partners With Monju Business Contest

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