Moon Creative Lab Favicon

Moon Creative Lab

In this article, we talk with two Moon Creative Lab Designers about their experiences designing for inclusivity and how inclusive design can reach unexpected and wider audiences.<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/110822_Blog_Image_Inclusive_1500x2500_c1f4ad11ce.jpg" alt="Moon Creative Lab_ Inclusive_Design"><hr><h4>Key Takeaways:</h4><ul><li>What is inclusive design</li><li>Examples of inclusive design</li><li>How to design for inclusivity in your own work</li><li>Resources for learning more about inclusive design</li></ul><hr>Inclusive design is a design practice that we are always considering when supporting our ventures. At Moon Creative Lab, one of our core values is “Be Human-Centered” which focuses on designing for human needs rather than the business outcomes – the essence of inclusive design. We believe that unexpected opportunities come when we look outside of ourselves and really get to know our users. &nbsp;With Moon’s parent company, Mitsui &amp; Co., celebrating Diversity &amp; Inclusion Week this September, we interviewed two of our designers in Tokyo on what it means to design businesses, products, and services that are inclusive of everyone.&nbsp;<hr>What does inclusive design mean to you?<figure class="image image_resized" style="width:50%;"><img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Takuya_Moon_Creative_Lab_0db86155e2.png" alt="Takuya, Senior Design Researcher"><figcaption>Takuya Yamagishi,&nbsp; Senior Design Researcher</figcaption></figure>T.Y. “For me, inclusive design means design that is welcoming for everyone and can apply to many fields, from architecture to consumer product design to employee experience design and more. Sometimes there are conflicts and it is not possible to make everyone happy. However, in my view, we should always strive to maximize the happiness of every user.”<blockquote>Inclusive design is welcoming for everyone.</blockquote><figure class="image image_resized" style="width:50%;"><img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Machi_Moon_Creative_Lab_63026b0b6e.png" alt="Machi, UI/UX Design Lead"><figcaption>Machi Rezende,&nbsp; UI/UX Design Lead</figcaption></figure>M.R. “For me, inclusive design is all about understanding and including the plurality of people and realities we have in the world. You’d be surprised – a recent study showed that only 21% of people are able to fully use most products, which means that inclusive design, which seeks to lower barriers to effective use, is actually for the majority of people.”<blockquote>Inclusive design is about including the plurality of people and realities.</blockquote><hr>What are some examples of inclusive design?T.Y. “When I studied at design school in Europe, I was impressed by the inclusivity of design there compared to design in Japan. Public notices were clear, simple, intuitive, and visual. In Japan, on the other hand, public notices still tend to be extremely wordy, complex, and non-user-friendly. Things are improving little by little, though. I also noticed that train station ticket gates were wider, allowing easier access for people in wheelchairs.Inclusive design encourages us to think about people who are not the same as us, empathize with them, and question our own assumptions. There is always a danger that we will design things that work best for us, the designer – but we are not everyone, and what works for us may not always work for others.”<blockquote>Inclusive design encourages us to think about people who are not the same as us, empathize with them, and question our own assumptions.</blockquote>M.R. “When talking about inclusivity, we usually think about the Physical aspect of design - <a href="https://www.merriam-webster.com/dictionary/ergonomics">ergonomics</a>, accessibility, design for the elderly and the physically challenged, and so on. But there are also cognitive and emotional aspects to consider.From a cognitive perspective, for example, we should consider such things as color blindness, but also dyslexia, which, as studies show, affects up to 12% of people globally. And also consider deepening our understanding of the wide range of neurodiversity that humans exhibit. Not everyone processes information in the same way and our design should take that into account.In terms of emotional inclusivity, we must also consider how people feel when using the products that we design. Recently there have been great improvements. For example, Instagram now provides more pronoun options for people who don’t identify as Male or Female. And you may have noticed that Slack now includes a range of skin color options for emojis so people can represent themselves online in the way that feels most comfortable for them. These changes may seem subtle, but they have a huge positive emotional impact on those who may otherwise feel excluded or ignored.”<blockquote>Not everyone processes information in the same way, and we must also consider how people feel when using the products that we design.</blockquote><hr>In your own work, how do you design for inclusivity?T.Y. “I am currently working on <a href="https://www.goril.jp/">GORIL</a>, a Moon Creative Lab venture that is creating an innovative way for people to improve their English pronunciation. Originally the project was called “Speak Like Native,” but in the process of interviewing potential users, we learned that the main goal of attaining native-like speech excludes many people, and our project has evolved as a result. We decided to avoid idiomatic expressions and use simpler, more direct language so that more people can use the product effectively.<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/GORIL_Logo_4d44bb3542.png" alt="GORIL_Logo.png">In the past, I also worked on a Moon venture that was developing a product for people with epilepsy, and this forced me to consider many new perspectives. We built a journaling system for the users, but learned that after an epileptic seizure, they are exhausted and unable to write. So, we simplified the design to include only icons indicating the most common range of experiences. This way, users could record their condition in a quick and intuitive way, and we later added an audio function which made it even easier for them.What’s important is that the insight for these improvements came from speaking with epileptic users and getting their feedback on our early prototypes. Without actually speaking with those who would use the product, we were designing in the dark.”<blockquote>Without actually speaking with those who would use the product, we were designing in the dark.</blockquote>M.R. “A while ago I was working on an application for visually impaired people in Japan that helped users navigate around train and subway stations. The app allowed them to find the right exit, restrooms, and so on by scanning QR codes in the station and guiding them around the yellow floor paths.What was interesting about this project was that – as a designer – it wasn’t about making something look good (because the users, by definition, had limited visual ability), but instead about making it work well. Because for these users, this app is not for entertainment or simple convenience, but rather a powerful tool that hugely impacts their lives and can, in some sense, change their reality.&nbsp;<blockquote>It wasn’t about making something look good, but about making it work well.</blockquote>To build this, we talked with visually impaired people and consulted with support associations in Japan to get a deeper and more authentic understanding of the users’ experiences with the product prototypes. We couldn’t have done this just based on our own experiences and realities.During this project, I also learned some interesting things about how inclusive design principles can contribute to design in general. Did you know that dark mode, which your phone or PC might switch to in the evening, originally comes from products designed for people with visual impairments? Or that text-to-speech technologies were first developed for people who could not read screens, but now are a major component of AI assistants like Alexa and Siri? In the end, inclusive design helps everyone.”<blockquote>In the end, inclusive design helps everyone.</blockquote><hr>Are the products and services you design for inclusive? Learn more about inclusive design here:<ul><li><a href="https://www.inclusivedesigntoolkit.com/whatis/whatis.html">What is Inclusive Design?</a> (Cambridge University)</li><li><a href="https://inclusivedesignprinciples.org/">Inclusive Design Principles</a> (inclusivedesignprinciples.org)</li><li><a href="https://xd.adobe.com/ideas/principles/design-systems/what-is-inclusive-design-principles-and-examples/">Inclusive Design: Principles and Examples</a> (Adobe)</li></ul>

Experimenting fast with GORIL, a digital tool teaching native-Japanese speakers better English pronunciation.<hr><h3>Key Takeaways:</h3><ol><li>Interview potential users early on to help steer the direction of your product concept.</li><li>Having potential users engage with prototypes can draw new insights and validate assumptions quicker.</li><li>If resources and time are low, get creative and experiment fast!</li></ol><hr><img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/GORIL_Moon_Venture_3dbacc4b9d.png" alt="GORIL_Moon_Venture.png"><h3>English Is Most Commonly Used Worldwide, But Is It Spoken With Confidence?</h3>Working in a multicultural and global environment like Moon Creative Lab has shown us just how important the English language can be when it comes to team communication and coordination. GORIL, a Moon Creative Lab venture, is aiming to support native-Japanese speakers looking to develop a more natural pronunciation of their English. Through the power of GORIL, participants will be able to communicate more clearly and confidently in any setting.You might be surprised to find that English is the most commonly used language across our studios, especially because we are an established Japanese company and a majority of our team members' native language is Japanese. Many of us have had to step outside of our comfort zones to speak English at a level where we felt confident to communicate with different team members around the world and effectively work together.We believe that in order to have a more diverse team with people from different backgrounds and nationalities, English is possibly the most important skill we all share. &nbsp;And in today’s globalized world, many of us rely on English to be able to communicate in various settings, including traveling to various countries and navigating different business environments. Some might assume that most people speak English, but that’s generally not true. While a large percentage of the world can speak English, we are unsure of the population’s proficiency and confidence in speaking the language.We have to remember that learning English is not easy. And learning a different language is not only about vocabulary and grammar, but context, idioms, popular expressions, and pronunciation, especially, are key.So we asked ourselves, how might we build a tool that supports pronunciation and articulation of the English language?<h3>Interview Potential Users Early On To Help Steer the Direction of Your Product Concept&nbsp;</h3><img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/GORIL_Prototype_English_b1711ccc64.png" alt="GORIL+Prototype+English.png">Our team has been hard at work designing GORIL to become the first tool that supports goal-oriented learners to improve their English pronunciation and articulation. During our product concept development stage, we connected with many potential users and discovered the importance of personalized learning. Normally, personalized learning would come from a tutor or teacher. However, in order to reach as many users as possible, we had our biggest key learning yet: understanding that technology itself should be convenient and effective.<h3>Having Potential Users Engage With Prototypes Can Draw New Insights and Validate Assumptions Quicker</h3>At Moon, we believe that listening to our users and tailoring solutions to respond to their needs is the ultimate goal for each and every project we incubate. In order to optimize processes and validate ideas faster, we focus on building prototypes that support us. These prototypes are a mockup of our concepts to illustrate the vision and story we’re trying to tell. Users can then engage with our prototypes and in turn, we can collect real feedback to validate assumptions, find potential flaws, and discover new insights. &nbsp;<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/GORIL_Prototype_Japanese_92a09f2ddb.png" alt="GORIL+Prototype+Japanese.png"><h3>When Resources and Time Are Low, Get Creative and Experiment Fast!</h3>For GORIL, we decided to use technology that required voice recognition, which meant that creating a high-fidelity interactive prototype would require a lot of team resources and time. Since “Experimenting Fast” is a Moon value we embrace, we went back to one of our early reflections: learning through tutoring. We decided that we would create our first prototype by running an English lesson through tutoring. The tutor was our program manager and native bilingual, Chiaki, and the materials were static slides containing our methodologies.It took us only one week to deliver a few classes and find a lot of insights that supported us in the further development of GORIL. We learned that talking to our users and understanding their life experiences, motivations, and pain points helped shape the direction of our product development. We also learned to not let time and limited resources hold us back from experimenting and testing our ideas!If you’d like to continue following GORIL’s product journey, be sure to <a href="https://www.goril.jp/">check out our website</a> to learn more.

Mateus Rezende, Senior Design Lead at Moon Creative Lab, reports on a recent meetup event held in February 2023 in collaboration with&nbsp;<a href="http://canvas.co.com">Canvas Tokyo</a> and&nbsp;<a href="https://www.figma.com/">Figma</a>. What can someone do in three minutes? What about in three hours? In early February this year, Moon was happy to host our first public event directed at the creative and entrepreneurial communities in Tokyo. The formula was simple. We had a three-hour gathering, where the entire Moon team and Entrepreneurs-in-Residence could commingle with other designers, artists, developers, and entrepreneurs who live and work around Tokyo. The core of the event was an open mic session where anyone could present their portfolio, their personal projects, or pitch their startup in three minutes on stage. This gave presenters the opportunity to quickly share their passion to the entire audience for further collaboration and gather potential feedback.&nbsp; &nbsp;<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/machi_event_4700c763cf.jpg" alt="machi event.jpg"> This event was organized in partnership with&nbsp;<a href="http://canvas.co.com/">Canvas Tokyo</a>, an online platform where creatives can share their work, create discussions on an online forum, and find work on their recently launched Jobs page. We also had support from&nbsp;<a href="https://www.figma.com/">Figma Japan</a>, a widely known tool for UX and UI design. While Canvas Tokyo invited their community of creatives to bring physical works to be displayed on a gallery wall during the event, Figma gifted swag to those who were brave enough to take the mic for three minutes on stage. On the opposite wall from the gallery with displayed artwork there was a six-meter wide projection screen with an online white-board powered by FigJam where creators could place the digital version of their artwork. This wall contained lots of different real-time interaction which created an even greater engagement and unforgettable experience for attendees! &nbsp;<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/PXL_20230203_113522584_2_4e996a721f.jpg" alt="PXL_20230203_113522584 2.jpg"> Overall, it was an evening full of great conversation, endless laughter, and networking opportunities. Everyone had an opportunity to talk and meet with someone new.&nbsp;The only moment there was&nbsp;silence was when the open mic session had started. We heard from one of our Entrepreneurs-in-Residence, Satoshi Yoshida, presenting his venture GORIL, and even&nbsp; professionals&nbsp;in the business world who are also artists. Using only one illustrated image and a microphone in hand, those who did choose to present inspired the crowd at the event. &nbsp;<img src="https://moon-website-prod-images.s3.us-west-1.amazonaws.com/Event_photo_c6fc8854c6.jpg" alt="Event photo.jpg"> This Open Creative Night was the first public event that Moon hosted, in partnership with Canvas Tokyo and Figma, hosted. The intention is to make this event into an ongoing series of gatherings. Our goal is to create a space in the heart of Omotesando where creatives, entrepreneurs and all ofMoon can commingle, learn, become inspired, and connect with people old and new.&nbsp; Be sure to check out our <a href="https://www.mooncreativelab.com/ja/stories/page/1">Moon Stories</a> for upcoming events!&nbsp;Matheus Rezende Senior Design Lead&nbsp; <a href="mailto:mateus@mooncreativelab.com">mateus@mooncreativelab.com</a>

GORIL.png

<h3>Mission</h3>Improve English pronunciation through muscle memory.<h3>Challenge</h3>Japanese individuals who are studying English do not currently have access to reliable services that provide improvement of English pronunciation through real-time visual feedback.<h3>Solution</h3>GORIL provides real-time visual feedback of English pronunciation. With this service, users can improve their pronunciation through custom visual feedback combined with building muscle memory. About US

GORIL_Logo.png

A digital product that teaches native Japanese speakers proper pronunciation and articulation of the English language through visualization and real-time feedback.

正しい英語の発音を身につけることに特化した日本人向けのデジタルプロダクト。ユーザーの筋肉の動きを可視化し、リアルタイムでフィードバックする新しい学習メソッドを提供します。

A digital product that teaches native Japanese speakers proper pronunciation and articulation of the English language through visualization and real-time feedback.

Mission

Challenge

Solution

Entrepreneur-in-Residence

Contact

Website

Line

Read Our Stories

Experiment Fast and Take Control: Lessons Learned From Building a Startup | Moon Alumni Interview

The Future of Work: Decentralized Human Networks

Moon Media Launches Short Film ‘Kamiyama: The Little Town With Big Ideas’

Subscribe to our newsletter